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    Thinking in New Boxes: A New Paradigm for Business Creativity | Five Essential Steps to Spark the Next Big Idea
    Unavailable
    Thinking in New Boxes: A New Paradigm for Business Creativity | Five Essential Steps to Spark the Next Big Idea
    Unavailable
    Thinking in New Boxes: A New Paradigm for Business Creativity | Five Essential Steps to Spark the Next Big Idea
    Audiobook11 hours

    Thinking in New Boxes: A New Paradigm for Business Creativity | Five Essential Steps to Spark the Next Big Idea

    Written by Luc De Brabandere and Alan Iny

    Narrated by Alan Iny

    3.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.

    LIGHTERS?

    With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN "box"—figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.

    IT INVENTED A NEW BOX.

    Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start

    THINKING IN NEW BOXES

    —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).

    To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities.

    This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:

    • Doubt everything. Challenge your current perspectives.
    • Probe the possible. Explore options around you.
    • Diverge. Generate many new and exciting ideas, even if they seem absurd.
    • Converge. Evaluate and select the ideas that will drive breakthrough results.
    • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly.

    Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve.

    This book isn't a simpleminded checklist. This is Thinking in New Boxes.

    And it will be fun. (We promise.)

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateSep 10, 2013
    ISBN9780385361002
    Unavailable
    Thinking in New Boxes: A New Paradigm for Business Creativity | Five Essential Steps to Spark the Next Big Idea

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    Reviews for Thinking in New Boxes

    3.5/5

    14 ratings3 reviews

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    • 3/5
      The basic concept of this book is to explain how to be creative. It describes a mechanistic way of generating new ways of looking at things and coming up with new ideas. It involves divergence and convergence and scenario building. It was interesting but repetitve.
    • 3/5
      "Thinking in new boxes" presents a basic introduction to creativity techniques and scenario planning. There isn't any new or revolutionary stuff in the books, the "new" is to be read in the same manner as "white & fresh" in detergent ads, a repackaging of old stuff in new boxes by consultants of the Boston Consulting Group (including recycling quotes from their McKinsey colleagues). This is a book for people who need to be told "to reevaluate relentlessly" and "to doubt everything". Creativity techniques for the NIH crowd.
    • 4/5
      Your company makes buggy whips. It has always made buggy whips. Sales have been flat for the past several quarters. As CEO, what, if anything, are you going to do about it?First of all, doubt everything about your company (but not to the point of paralysis). Put everything about your company, and your view of the market, under the microscope. Don't assume that anything about your company will stay the same in the future. Next, you need to look around and consider your options. It's normal to keep your minds in the box labeled "buggy whips" (thinking that the only allowable options are those that involve buggy whips). Get that thought out of your head right now.Set up an off-site meeting of at least half a day with your senior management, or your entire company, if it is small enough, to brainstorm ideas for the future of your company. As a bit of mental exercise, describe your company's product without using the five most obvious words. Quantity of ideas is more important than quality. Do not denigrate any idea, no matter how strange it sounds. With a little tweaking, what sounds like a terrible idea could become your company's economic lifesaver.A later session, preferably with a different group of people, is dedicated to converging those many ideas into something more manageable. Now you can cross out the ideas that are just not feasible for your company, and combine similar ideas. Get down to a small number (three or four) new ideas or concepts or potential new products that your company can put into practice; then, do it. No idea will work forever, so constantly re-evaluate your new ideas, and don't be afraid to replace an old idea with a new one. This may seem like a rather dry and boring concept, but the authors do a very good job at making it not so dry and boring. It's interesting, and it has a lot to say to companies of any size.

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