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The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Audiobook4 hours

The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

Written by Becky Sheetz-Runkle

Narrated by Karen Saltus

Rating: 4.5 out of 5 stars

4.5/5

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About this audiobook

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival.

The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:

? Choose the right ground for your battles

? Prepare without falling prey to paralysis

? Leverage strengths while overcoming limitations

? Strike competitors' weakest points and seize every opportunity

? Focus priorities and resources on conquering key challenges

? Go where the enemy is not

? Build and leverage strategic alliances

Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
LanguageEnglish
PublisherAscent Audio
Release dateJul 1, 2014
ISBN9781469059174
Author

Becky Sheetz-Runkle

BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.

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Reviews for The Art of War for Small Business

Rating: 4.259740259740259 out of 5 stars
4.5/5

77 ratings8 reviews

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  • Rating: 1 out of 5 stars
    1/5
    Maybe the book is good. But the reading is terrible

    2 people found this helpful

  • Rating: 5 out of 5 stars
    5/5
    Great book. Labours to explain workable solutions for small businesses.
  • Rating: 5 out of 5 stars
    5/5
    Every small business should read this, not once but over and over. Well done!
  • Rating: 5 out of 5 stars
    5/5
    good book. you sort of read the art of war again as the author repeats the verse from the book again
  • Rating: 4 out of 5 stars
    4/5
    I could tell that the book itself is good, but the narration wasn't to my taste. I know it's probably just me, but I found her sharp intakes of breath irritating.
  • Rating: 4 out of 5 stars
    4/5
    good way to access the art of war. well written.
  • Rating: 5 out of 5 stars
    5/5
    Giving examples of how Tsun Zhu is applied in the small business area is great. It really helps in understanding the concepts in the art of war.
  • Rating: 1 out of 5 stars
    1/5
    She breathes way to heavy for me. Slow down lady