Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
    Audiobook2 hours

    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

    Written by Tom Asacker

    Narrated by Tom Asacker

    4.5/5

    ()

    About this audiobook

    In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

    Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

    The Business of Belief is Tom Asacker's most compelling-and important-book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

    The next big idea in business is BELIEF.
    LanguageEnglish
    PublisherAscent Audio
    Release dateFeb 1, 2014
    ISBN9781469090726
    The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

    Related to The Business of Belief

    Related audiobooks

    Motivational For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Finding Your Tribe

      May 23, 2018

      Finding Your Tribe
      3 min read

    • Article

      Becoming an Authentic Brand

      Sep 11, 2020

      Becoming an Authentic Brand
      4 min read

    • Article

      Jamie Wheal Meaning 3.0

      Jul 17, 2022

      Jamie Wheal Meaning 3.0
      18 min read

    • Article

      Vex King

      Mar 3, 2021

      Vex King
      2 min read

    • Article

      Editor’s Note

      Dec 1, 2019

      Bringing this magazine together this time has been particularly interesting. All the magazines are brought together very organically, over time, so you never really know what will be the final outcome until you have everything in. This magazine has a

      3 min read

    • Article

      Dr. Anthony T. DeBenedet

      Nov 24, 2018

      Dr. Anthony T. DeBenedet
      4 min read

    • Article

      Ex Cage Fighter

      Oct 10, 2023

      Ex Cage Fighter
      5 min read

    • Article

      $ oul Traders

      Mar 2, 2020

      $ oul Traders
      10 min read

    • Article

      Bill O’donnell

      Sep 1, 2019

      Bill O’donnell
      6 min read

    • Article

      Lost And Found: Bewilderment As An Invitation To Transformation

      Nov 10, 2021

      — When I get lost while driving in the Hudson Valley — which is often — I usually welcome seeing a new place. When one of my two young daughters asks me a thought-stopping question (“Papa, are we indigenous people anywhere on the planet?” “Papa, do o

      8 min read

    • Article

      Don Berwick Improves Care

      Oct 31, 2018

      Don Berwick Improves Care
      8 min read

    • Article

      Editor's Note

      Nov 30, 2023

      If there is one topic that I think needs a sustained focus at the moment, it would have to be the state of our individual and collective mental health. With the global statistic now at 1 in 2 who will at some stage in their lifetime suffer from a men

      3 min read

    • Article

      Why Is enough Never Enough?

      Oct 5, 2023

      Why Is enough Never Enough?
      4 min read

    • Article

      Bookmark This read…listen…stream

      Apr 1, 2020

      How Exercise Helps Us Find Happiness, Hope, Connection, and Courage Kelly McGonigal, PhD • Avery McGonigal’s thesis is simple—as humans, we are hardwired for movement. She builds her case through a wide-ranging survey of scientific studies, interview

      7 min read

    • Article

      Book Reviews

      Mar 1, 2020

      Award-winning journalist Johann Hari has suffered from depression since he was a child, and started taking antidepressants when he was a teenager. He was told that his problems were caused by a chemical imbalance in his brain. As an adult, and traine

      3 min read

    • Article

      Basic Instinct

      May 3, 2020

      Basic Instinct
      5 min read

    • Article

      Man Versus Food

      Apr 2, 2023

      Man Versus Food
      11 min read

    Related categories

    Reviews for The Business of Belief

    4.5/5

    61 ratings4 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      This book is a masterpiece.
      Are you wondering why your message isn’t getting through? This book will help you. Are you wondering where your passionate pursuit of life went? This book will help you. Are you sometimes perplexed why you and others just don’t make rational decisions even when you know better? This book, well you know what I’m going to say. Enjoy

      Artist Bobby-z Lambert

      1 person found this helpful

    • 5/5
      I don't normally give books 5 stars, but this is one of those rare occasions where I have to bend my rule and give it a score based on how much the content resonated with me.
      I think the principles of this book can be applied to far more than just business. It's short and full of examples that show you how and why belief makes your life what it is today. It's a book that I will definitely go through again until I abosrb the message completely and apply it generously to my life.

      1 person found this helpful

    • 5/5
      Very good book, lovely
    • 2/5
      Unsophisticated treatment of a highly complex and sophisticated subject matter. A few nuggets here and there but definitely not enough to even call this a book. Don't know where all these 5 star reviews are coming from.