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    The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough
    The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough
    The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough
    Audiobook6 hours

    The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough

    Written by Kevin Maney and Vivek Ranadive

    Narrated by Dan John Miller

    3.5/5

    ()

    About this audiobook

    What made Wayne Gretzky the greatest hockey player of all time wasn't
    his speed on the ice or the uncanny accuracy of his shots, but rather
    his ability to predict where the puck was going to be an instant before
    it arrived. In other words, it was Gretzky's brain that made him
    exceptional. Over the past fifteen years, scientists have found that
    what distinguishes the greatest musicians, athletes, and performers from
    the rest of us isn't just their motor skills or athletic abilities-it
    is the ability to anticipate events before they happen. A great musician
    knows how notes will sound before they're played, a great CEO can
    predict how a business decision will turn out before it's made, a great
    chef knows what a recipe will taste like before it's prepared.In
    a powerful narrative that takes us from the research in the labs to the
    implementation of predictive technology inside companies, Vivek
    Ranadive and Kevin Maney reveal how our understanding of human mastery
    is being applied to the way computers "think." In the near future, the
    authors argue, the most advanced computer systems and the most
    successful businesses will anticipate the future much like Wayne
    Gretzky's brain does. As a result, companies will be able to use a new
    generation of technology to anticipate customer needs before customers
    even know what they want, and see production snafus before they occur,
    traffic jams before they materialize, and operational problems before
    they arise. Forward-thinking companies will be able to predict the
    future just a fraction ahead of everyone else with a little bit of the
    right information at the right time-what the authors call the two-second
    advantage-and it will transform the way businesses are run and offer
    companies an enormous competitive edge in the marketplace.In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateNov 28, 2011
    ISBN9781452675060
    The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough
    Author

    Kevin Maney

    Kevin Maney is a best-selling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. It was a 2011 New York Times bestseller. Kevin also wrote the critically-praised biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. His first book was 1995’s Megamedia Shakeout, one of the earliest books about all media going digital. Kevin has written for USA Today, Conde Nast Portfolio, Fortune, The Atlantic, and Wired, and has often appeared on radio and television. He lives in New York.

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    Reviews for The Two-Second Advantage

    3.5/5

    3 ratings3 reviews

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    • 3/5
      I espied this book on a library shelf and thought it would be interesting, but treated it with a skeptical eye at the outset. I was surprised to find a thorough and robust discussion on the topic that never went off message or lost focus. The book was also an amalgam of several books I've read that orbit each other around the topic of brain science. It seems there aren't that many degrees of separation in this realm, which I enjoy - and I did enjoy the book.
    • 3/5
      The author discusses the value and opportunities for predictive algorithms. He analyzes predictive modeling from a neuroscience perspective and from a computer science perspective. Examples of human beings that use predictive abilities are discussed and computational algorithm development and applications are considered. I found the concept valuable but I felt the main points were made early in the book. The remaining sections were repetitive.
    • 4/5
      Fascinating insight into the secret of success - not sure I will ever be fast enough!