Audiobook8 hours
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Written by Guy Kawasaki
Narrated by Paul Boehmer
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science-the art of the start.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science-the art of the start.
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Reviews for The Art of the Start 2.0
Rating: 4.480000008 out of 5 stars
4.5/5
50 ratings9 reviews
- Rating: 5 out of 5 stars5/5This is a great book about entrepreneurship. It's entertaining and practical.
- Rating: 5 out of 5 stars5/5Amazing! Sums up my entrepreneurship course to a tee .
- Rating: 5 out of 5 stars5/5This is really a myst read for everyone starting any business
- Rating: 5 out of 5 stars5/5A great read for anyone starting anything - especially a business. Very worthwhile.
- Rating: 4 out of 5 stars4/5In your face, full of opinions, pithy . . . and gosh I wish that I had thought of all of this before I started a business. One of the best business books that I ever read. And, if you email the author with a question, he actually responds.
- Rating: 4 out of 5 stars4/5Guy Kawasaki gives a ground floor guide to starting your own business. Eminently practical and full of common sense advice. A little overly USA-focused for this UK reader, but nonetheless worth having on any wannabe-entrepreneur's bookshelf.
- Rating: 4 out of 5 stars4/5Excellent book. Very little fluff. If you've even thought about starting a business, you need to read this. Otherwise, you still need to read it since many of the principles apply within organizations.
- Rating: 4 out of 5 stars4/5Guy Kawasaki is a Silicon Valley entrepreneur, best known for his work at Apple to make the Macintosh the iconic brand it is, guaranteeing it a place in technology history. He's since formed his own venture capital firm and writes books about business.While written for people who are looking for investors and expecting to build a company with employees, I got a lot out of this book. Kawasaki states unequivocally that if someone is getting into business to solely to make money,gain power or prestige; they are getting into business for the wrong reason.The list of four possible reasons to get into business all square with what I'm now doing. "Make the world a better place, Increase the quality of life, Right a terrible wrong, Prevent the end of something good." (p5)There's a lot of good in this book and I recommend it for anyone curious about how to start a business.
- Rating: 5 out of 5 stars5/5Great overall. I assigned this book to my class I teach on social entrepreneurship