How to Become a Marketing Superstar

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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read

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The 15 Essential Marketing Masterclasses for Your Small Business

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The Perfect StoryBrand

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SUMMARY - The Challenger Sale: How To Take Control Of The Customer Conversation By Matthew Dixon And Brent Adamson

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The Sales MBA: How to Influence Corporate Buyers

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Nonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year

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Napoleon Hill's Science of Successful Selling

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Low Profile Selling at its Finest: Becoming a Sales Professional

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How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off

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Million Dollar Ecommerce: A Beginner’s Guide to Building an Unforgettable Ecommerce Brand. Pick a Profitable Idea, Start a New Online Business and Scale It to a 7-Figure Income Source

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New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

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The Art of Selling Yourself: The SImple Step-By-Step Process for Success in Business and Life

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0

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Ignite Your Sales Hero: Sales Success Starts Here

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Business Owner's Secret Sauce: The Recipe For Success

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The Customer Success Economy: Why Every Aspect Of Your Business Model Needs A Paradigm Shift

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Killer Copywriting

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Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible

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The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business

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Relationship Selling Series

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The 11th Element: The Key to Unlocking Your Master Blueprint for Wealth and Success

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Making Territory Management Manageable

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Business Development Explained

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Sell More Faster: The Ultimate Sales Playbook for Start-Ups

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Making a Commitment to Excellence: Becoming a Sales Professional

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Killer Copywriting: How to Write Copy That Sells

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Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells

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Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition

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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

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$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

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How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

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How Are You, Really?: Living Your Truth One Answer at a Time

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

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The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference

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Wanting: The Power of Mimetic Desire in Everyday Life

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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Traction: How Any Startup Can Achieve Explosive Customer Growth

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How to Start a 501(C)(3) Nonprofit: Step-By-Step Guide To Legally Start, Grow and Run Your Own Non Profit in as Little as 30 Days While Avoiding the Common Pitfalls That New Startups Encounter

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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

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Influence, New and Expanded: The Psychology of Persuasion

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How to Write a Book This Weekend, Even If You Flunked English Like I Did

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Permission Marketing: Turning Strangers into Friends, and Friends into Customers

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The Art and Science of Getting People to Care: How to Stand Out, Tap Into Emotions, and Meet Customers on Their Level

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The Predictably Irrational

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Purple Cow: Transform Your Business by Being Remarkable

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The Catalyst: How to Change Anyone's Mind

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How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Pre-Suasion: Channeling Attention for Change

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Overdressed: The Shockingly High Cost of Cheap Fashion

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Contagious: Why Things Catch On

Podcast episode

Going from Salesperson to Sales Manager: Guest - Peter Oliver

Podcast episode

377 Strikingly Different Selling by Dale Merrill: Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More by Dale Merrill, Scott Savage, Jennifer Colosimo and Randy Illig About the Book: You are competing with the top salespeople in your industry for the same customers. For each sales...

Podcast episode

Obsessed: Building A Brand People Love from Day One: This week we welcome Emily Heyward, the cofounder and chief brand officer  of Red Antler as our guest to help understand what branding is all about, why it is so important and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, including the "5 Why's", the power of focus and simplicity and the role of physical retail in creating an immersive and distinctive customer experience.

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EP 53: Rainmakers, Sales, Paperboys with Jeffrey J. Fox: We talk rainmaking, dollarisation, lessons from p…

Podcast episode

074 Marketing is Sales at Scale: Welcome to Lochhead on Marketing. In this episode, Christopher Lochhead answers the question, what is the most important skill for marketers to have? Sales Skills Christopher shares that his frequent answer to the most important skill for markete...

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057 Why Most Marketing Is Bullshit: 5 Marketing Lies | Marketing PodStorm 19: Christopher Lochhead debunks five marketing lies in this episode of Lochhead on Marketing. He talks about why so much of marketing thinking is actually bullshit. Five Marketing Lies and Why Number one, great marketing is about marketing into an existin...

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032 Want to do Legendary Marketing? Learn to Sell!: Did you know, one of the top reasons why CMOs and marketing leaders get fired is: the sales force thinks they are a joke. In this episode, we talk about why it is important for marketers to become great at sales. Marketing Is Sales Scaled

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Selling With Noble Purpose: Drive Revenue for Your Practice Without Feeling Salesy | Lisa Earle McLeod

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Writing the Book on Successfully Growing Your Small Business featuring Barry Moltz

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099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse: On this episode, let's talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research from Spencer Stewart, the median tenure of a CMO was only 27 and a half months in 2019,

Podcast episode

806: Mike Michalowicz – Like Clockwork: Design Your Business to Run Without You: Imagine taking a four-week vacation from your business. I know, even the thought of it might put you into a brief panic. But imagine that it’s not only possible, but also the best thing you could do for your business – and it probably is! In fact,...

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Master the Art of Selling Yourself - Lisa McLeod - Noble Selling on Path to Mastery: Lisa is an advisor, consultant, and speaker who works with senior executives and sales teams around the world. She is the author of five bestselling books and a sought after speaker known for her authenticity and humor. Lisa’s work has been featured...

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352 Sell Different by Lee Salz: Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz About the Book: Game-changing new strategies to outsmart, outmaneuver, and outsell your competition! Salespeople face fierce...

Podcast episode

ENCORE EPISODE: This One Goes to 11: As we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep on #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty.

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Why would you define sales personas down to their favorite author?:   Our guest today is Joe Chernov. He's now the Chief Marketing Officer at @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you g...

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008 7 Recession Marketing Ideas: Christopher Lochhead discusses some of his marketing ideas timely for a potential (we hope not, but economists say otherwise) recession. Here are 7 recession marketing ideas for our listeners that you might want to consider for your business. 1.

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Blow It Up? It's Time for "The Great Reconfiguration": Is it possible that you are not changing as dramatically and profoundly as you should? Is it possible that many of the strategies that have brought you success may actually prevent future success? Is it possible that you aren't moving nearly fast enough? In this provocative episode we take on the question of whether retail brands need to embark on a radical rethinking of their operating model, eschewing one-size-fits-all models in favor a hybrid, platform approach to delivering customer value. Is it time for a blank-sheet approach to business strategy?

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736: Michael McFall - How to Grind and Go from Barista to CEO of Biggby Coffee: Who doesn’t love the coffee business? In the US, the growth of coffee chains is fascinating. Michael J. McFall began his career with BIGGBY® COFFEE at the original store in East Lansing in 1996 as a minimum-wage barista. He’s now co-CEO, and over...

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Using a Book to Increase Over a Million in Revenue with Steve Napolitan

Podcast episode

10X Your Social Media Followers featuring Kim Walsh Phillips

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This One Goes to 11: "Great brands don't chase customers; customers chase great brands." - Gary Friedman, CEO Restoration Hardware We are on to #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty. In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing on key take-aways from Steve's book we define the six characteristics of memorable and discuss case studies that illustrate the various ways leading retailers are implementing memorable strategies including mega-brands like RH, Nordstrom, Nebraska Furniture Mart and Amazon, along with "special not big" retailers such as Franklin BBQ and Blue Star Donuts.

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530: John Livesay- Best Selling Through Storytelling: If you want to attract business you must have a story that is interesting. Business owners often miss out on opportunities or cannot close a deal because they didn't make a lasting impression. Many think that it's luck, but it's not. It is important to sp

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083 The Problem With Your Marketing Plan: On this episode, let's talk about what the problem with your marketing plan might be in specifically three areas. Number one, calling it a “plan” might be a problem. Number two, it's actually a legendary marketing plan that is about more than just mark...

Podcast episode

192: JP Kühlwein - Rethinking Prestige Branding: Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this...

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Why Sales and Marketing Need to Work Together | Scott D. Clary

Podcast episode

Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy: Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the...

Podcast episode

#1: Donald Miller—The Framework That Makes Marketing Easy: Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the...

Podcast episode

From Concept to Cash Flow | Michael McFall | 480: Taking your entrepreneurial dream to reality.

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Perch CEO Chris Bell Clearcuts His Way Through the Amazon Jungle: We're joined by Chris Bell, CEO & Founder of Perch, one of the fastest growing and most acquisitive companies offering a platform to e-commerce brands leveraging "Fulfilled by Amazon" and other third party marketplaces. We learn how the model works, why the business model is attracting so much investor interest, and what's on the horizon for one of the hottest sectors in retail today. And if you run a brand looking to be acquired, you'll definitely want to check this episode out.

Podcast episode

648: Joseph Michelli - Stronger Through Adversity: Most of us have faced some kind of adversity in our life but the current crisis of the pandemic has taken over the entire world this year. It’s apparent there is still a long road ahead but for now there is an opportunity to grow stronger in your busine