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    Online Marketing for Busy Authors: A Step-by-Step Guide
    Online Marketing for Busy Authors: A Step-by-Step Guide
    Online Marketing for Busy Authors: A Step-by-Step Guide
    Audiobook2 hours

    Online Marketing for Busy Authors: A Step-by-Step Guide

    Written by Fauzia Burke and S.C. Gwynne

    Narrated by Natalie Hoyt

    4.5/5

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    About this audiobook

    If You Want People to Read Your Book,
    Writing It Is Only the Beginning

    There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

    Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

    LanguageEnglish
    PublisherBerrett-Koehler Publishers
    Release dateApr 19, 2016
    ISBN9781626567894
    Author

    Fauzia Burke

    Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity for books. Founded in 1995, FSB Associates has successfully launched more than 2,000 online book publicity campaigns. Burke has worked on books by Alan Alda, Sue Grafton, Brian Tracy, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, and many others.

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    Reviews for Online Marketing for Busy Authors

    4.5/5

    17 ratings4 reviews

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    • 4/5
      Burke advocates for authors taking an active role in promoting their books, regardless of whether they are working with a publisher or self-publishing. This book focuses on online techniques—blogs, Twitter, Facebook, etc., for accomplishing this. There is not a great deal of detail here, and a portion of the detail is now out-of-date, which is not surprising given the rapid rate of change in the online world. For example, the Klout influence ranking service shut down last year. A good portion of the book, however, deals with motivation/inspiration, and the networking side of social networking. This material is timeless, and well-worth reading.The book is supplemented with several visioning and planning worksheets which can also be downloaded from the author’s website.
    • 4/5
      Quick, easy read with lots of great information.
    • 5/5
      *I received an ARC of this book through NetGalley in exchange for an honest review*The book Online Marketing for Busy Authors by Fauzia Burke, a leader in online book marketing and consultant for authors, explores essential aspects of marketing such as personal branding, reader profiles, goals, and much more. It offers a plethora of resources, exercises and integrated worksheets. Fauzia Burke really does the job she set out to do in this short yet immensely helpful book. Since there are several good points to it and very few negative points, I’ll start with the latter: it is indeed too short. That’s it. I loved it so much I craved for more information, examples, explanations, and resources! I was satisfied with the book when I reached the end yet disappointed because I wanted to dive even more in Miss Burke’s experience.As for the good points, prepare to be overwhelmed (no, really, this book is fantastic for authors like me who have no idea how to market their books!). In the first pages, the author makes it clear what to expect from her book and what its structure is (three sections in order to make the best gradual use of it – a step-by-step approach). I must admit what I loved most about this book is how straightforward it is: Miss Burke’s tone is friendly yet she doesn’t kick around the bush. She gives precise and direct information with just enough detail so as not to bore the reader. Plus, the information shared by the author is highly relevant to the field and does exactly what the title of the book implies. In other words, it makes you think about YOUR own online marketing strategy and find guided solutions for you. Her examples are clear and easy to understand. This book also includes worksheets, advice, and quotes, which are all useful and well thought to help us. There’s even space for the exercises in her book – it’s close to being interactive! It really feels like the author, Miss Burke, truly wants to help us, starting from the basics and expanding on that newly learned knowledge. Her vocabulary is inspiring and diverse; it is also laced with kindness and even sometimes a pinch of humor. Thus, the writing is quite enjoyable and conveys the intended messages. Do you want to know another fabulous point about this book? It is free of typos and mistakes of any kind! That impressed me, I must say. It made my reading flow like a river (now, don’t you just like my failed attempt at poetry here?).Miss Burke is always professional! Her twenty years of experience really show in all the information she gives us and how she does it too. She covers a wide range of topics and gives in-depth but short explanations throughout the book. Not only does she tackle what we can get out of each marketing effort, but also the why, which professionals rarely do. There are constant reminders of your goals and marketing strategy in every chapter so you don’t lose your focus. The author also provides tips on how to best use social media and certain platforms, which she deems the best in terms of online marketing. Her views and guidance on the different marketing efforts are realistic. Miss Burke also makes use of good questions that prepare you and make you think about your own strategy. There are also lists of things to do that cover the steps you need to go through in order to succeed at that particular marketing effort. This book demystifies marketing for authors. It makes me feel more confident about my own online marketing strategy, which I’ll now tweak a bit thanks to Miss Burke! One of the best things about Online Marketing for Busy Authors is the tools (a.k.a websites) it gives us to learn more about our niche and potential bloggers, customers. It also provides the tools for us to find help, tips, and ideas. Lastly, Miss Burke does a recap of everything learned at the end of her book, which is a useful refresher training! Fauzia Burke, the author of Online Marketing for Busy Authors, hit the bull’s eye with her book. In my opinion, she covers all the essential points and makes it interesting, even for a marketing newbie like me. Because I found it very helpful and true to its blurb and title (and also her own experience as a leader in online book marketing), I give it a rating of 5 out of 5. There were no major bad points, only the fact that I wished her book was longer so I could learn about marketing even more. This book is perfect for fans of Joanna Penn and James Scott Bell for it gives practical tips to achieve your own online marketing with no nonsense explanations of how to do so, a particular manner that reminds me of those two great authors. If you’re an author or an aspiring one who’s lost in all the marketing you need to do, Fauzia Burke’s Online Marketing for Busy Authors simply must be on your shelf. I have the conviction it will make you even like online marketing, just as it did with me.
    • 5/5
      Truly a book that delivers on its promise: marketing advice for those of us with little time to dedicate to the endeavor. Burke put her own advice into practice promoting this book, and she created the impression among book professionals that she was "everywhere." After reading Online Marketing, I've asked Fauzia for advice on marketing my own forthcoming book, and she is as experienced, sharp and enthusiastic as her book implies. I could not recommend her advice more highly.