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    Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
    Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
    Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
    Audiobook7 hours

    Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

    Written by Noah Fleming

    Narrated by Noah Fleming and Walter Dixon

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    About this audiobook

    Loyal customers are the beating heart of every great business.

    So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

    Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.

    A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:
    Cultivate the 3Cs of evergreen companies: character, community, and content

    Build loyalty programs that turn satisfied customers into enthusiastic advocates

    Nurture profitable customers while pruning those who sap time and money

    Inject authenticity into social media communications (and decipher once and for all what that actually really means!)

    Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.
    Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
    LanguageEnglish
    PublisherAscent Audio
    Release dateFeb 1, 2015
    ISBN9781469031231
    Author

    Noah Fleming

    NOAH FLEMING is a strategic marketing expert and CEO of Fleming Consulting Co. He has provided coaching and consulting services for thousands of business owners, executives, and individuals, and is an expert blogger for FastCompany and guest blogger for The Globe and Mail's "Report on Business."

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