Audiobook7 hours
Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Written by Noah Fleming
Narrated by Noah Fleming and Walter Dixon
Rating: 3 out of 5 stars
3/5
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About this audiobook
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:
Cultivate the 3Cs of evergreen companies: character, community, and content
Build loyalty programs that turn satisfied customers into enthusiastic advocates
Nurture profitable customers while pruning those who sap time and money
Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:
Cultivate the 3Cs of evergreen companies: character, community, and content
Build loyalty programs that turn satisfied customers into enthusiastic advocates
Nurture profitable customers while pruning those who sap time and money
Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
Author
Noah Fleming
NOAH FLEMING is a strategic marketing expert and CEO of Fleming Consulting Co. He has provided coaching and consulting services for thousands of business owners, executives, and individuals, and is an expert blogger for FastCompany and guest blogger for The Globe and Mail's "Report on Business."
More audiobooks from Noah Fleming
Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers Rating: 5 out of 5 stars5/5The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Rating: 5 out of 5 stars5/5
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