Rating: 1 out of 5 stars
1/5
Audiobook6 hours
Everyone's a Critic: Winning Customers in a Review-Driven World
Written by Bill Tancer
Narrated by Sean Pratt
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
How businesses can harness the power of online consumer reviews
More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
But some savvy businesses have figured out how to navigate-and even profit from-the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.
Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.
More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
But some savvy businesses have figured out how to navigate-and even profit from-the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.
Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.
Author
Bill Tancer
Bill Tancer is the General Manager of Global Research at Hitwise, a US-based online competitive intelligence company. In addition to his weekly column, 'The Science of Search', on Time.com, Tancer has been interviewed and quoted widely in the press including the Wall Street Journal, the New York Times, USA Today, Business Week and Forbes Online. He has an extensive and ongoing speaking schedule with over 20 major talks a year, including a keynote address at Web 2.0 Expo.
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