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Audiobook7 hours
Perennial Seller: The Art of Making and Marketing Work that Lasts
Published by Penguin Random House Audio
Rating: 5 out of 5 stars
5/5
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About this audiobook
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
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Reviews for Perennial Seller
Rating: 4.769230769230769 out of 5 stars
5/5
78 ratings10 reviews
- Rating: 5 out of 5 stars5/5Phenomenal book with great perspective and insights. He’s becoming one of my favorite authors.
- Rating: 5 out of 5 stars5/5Good read and lots of things to think about. Well worth it.
- Rating: 5 out of 5 stars5/5Enjoyed reading, Ryan Holiday gets better with each book. Can't wait for his next book!
- Rating: 5 out of 5 stars5/5I started this book randomly, and it was one delightful surprise. Thanks Ryan!
- Rating: 5 out of 5 stars5/5Excelente audiobook, muy detallado en ejemplos de la características que hacen un perennial seller y estrategias para lograrlo. El autor es muy honesto y directo y su estilo es agradable.
- Rating: 5 out of 5 stars5/5This is straight-to-the-point, real-life advice from a very bright and informed author. No wishy-washy motivational crap, rather true accounts of hard won experience and ultimate success. Great to hear Ryan reading it - makes for a somehow more 'authentic' experience. Read it, create, hustle, hustle, hustle, succeed. Thank you, Ryan!
- Rating: 1 out of 5 stars1/5Have you ever eaten plain tofu? This book is exactly that.
Very generic, super-wordy absolutely blunt read, sprinkled with the names of celebrities, to prove a point that doesn’t have to be proved at all.
Do a great job. A lot of it. That’s the key takeaway.
Unfortunately, mr.Holiday himself wasn’t too bothered to make this particular book “perennial.”
Not sure where are those positive reviews are coming from. Probably it’s some promo technique from “trust me I am lying” taking place.
Overall, I am sad I wasted so much time reading this masterpiece. Hope you won’t repeat my mistakes. - Rating: 5 out of 5 stars5/5While In the midst of creating a piece of art, this book has been incredibly motivational and helpful in many ways. Ryan Holiday is a great researcher and author.
- Rating: 5 out of 5 stars5/5This book is amazing especially targeted to musician, artists, and entrepreneurs alike. Really taps into the the keys to longevity and the mindset of true perennial artists from the past and present. This book reinforces the death to the facade notion and highly emphasizes passion, true grit, proper marketing, consistency, and ultimately results, the key is to recognize that what's immediate is never worth compromising your destiny for. If you want to leave your mark on this world knowing your ideas or talent isn't enough do yourself service and become humble to your craft everything has its precise timing and you can't rush creativity. You also can't rush the time it takes for an audience to see and truly appreciate your work. Just because you think it's great doesn't mean other people will, at least not as quickly as you may infer. Just remember you wan't your art to outlive you not the other way around. Passion trumps pain and perfection is rarely absolute, persistence breaks barriers but patience sees it through so your posterity and relieve it time and time again. Becoming a legend is merely a title but a decision made by the world recognizing that your heart and soul poured through your work is truly worth their stamp of approval
1 person found this helpful
- Rating: 5 out of 5 stars5/5This is going to help me kill myself. A brilliant book I'll be recommending this to my email list. Ryan if you read this reach me jordan@projectnewsense.com