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    Bacardi and the Long Fight for Cuba: The Biography of a Cause
    Unavailable
    Bacardi and the Long Fight for Cuba: The Biography of a Cause
    Unavailable
    Bacardi and the Long Fight for Cuba: The Biography of a Cause
    Audiobook18 hours

    Bacardi and the Long Fight for Cuba: The Biography of a Cause

    Written by Tom Gjelten

    Narrated by Robertson Dean

    4/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated in every aspect of Cuban life. With his intimate account of their struggles and adventures across five generations, Gjelten brings to life the larger story of Cuba's fight for freedom, its tortured relationship with America, the rise of Fidel Castro, and the violent division of the Cuban nation.
    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateAug 8, 2017
    ISBN9780525532149
    Unavailable
    Bacardi and the Long Fight for Cuba: The Biography of a Cause
    Author

    Tom Gjelten

    Tom Gjelten is a veteran journalist and author of Sarajevo Daily: A City and Its Newspaper Under Siege and Bacardi and the Long Fight for Cuba: The Biography of a Cause. Over a thirty-year career as a correspondent for NPR News, he has covered wars in Central America, the Middle East, and the former Yugoslavia, as well as major national stories in the United States. His NPR reporting has won him two Overseas Press Club Awards, a George Polk Award, and a Robert F. Kennedy Journalism Award. He is a regular panelist on the PBS program Washington Week, a member of the Council on Foreign Relations, and a member of the Editorial Board at World Affairs Journal.

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    Reviews for Bacardi and the Long Fight for Cuba

    4/5

    25 ratings2 reviews

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    • 5/5
      This is the best and most accurate history of Cuba I’ve ever read. As a Cuban, it’s hard to find material that isn’t pro-communism or pro-Castro. Told from the perspective of the Bacardi, you can follow a colonial history all the way to modern Cuba. Highly recommend.
    • 4/5
      Think about this for a second. The Bacardi business started in 1862. When you think "rum" what brand comes to mind first? Exactly.My favorite takeaway from Bacardi and the Long Fight for Cuba is how brilliant the Bacardi Moreau family has been at business marketing and self promotion. Early on they knew how to tap into supply and demand during Prohibition. They understood the importance of moral advertising in Puerto Rico, removing women from their posters, for example They knew when to exploit the World's Fairs happening around the world in places such as Charleston, St. Louis and as far away as Paris. They were involved in any major event that would draw attention. [As an aside, I just finished watching the Tim Burton movie, "Big Eyes" and I couldn't help but think of mastermind Walter Keane as he exploited his wife's artwork anyway that he could.] Bacardi treated their employees well with profit sharing as early as 1916. When they couldn't go to the marketing, the marketing came to them in the form of public figures, such as Ernest Hemingway who put the name Bacardi in his book, Islands in the Stream.Deeply tied to the Cuban cause, as patriots the Bacardi struggled to make a real difference, but as producers of high quality libations, they flourished. Their drink, the daiquiri was a nod to Cuba Libre. But Cuba was not its own. In 1898 it was either Spain or U.S. flags that were flown. When Spain was no longer in control it was like making deals with devil. The U.S. swoops in and changes everything. Infrastructure is improved but the locals are confused. Then along comes Castro...even he cannot ignore the Bacardi name which causes major trouble for the Bacardi name. Let me stop there. Read the rest.