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    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Audiobook7 hours

    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

    Written by Porter Erisman

    Narrated by George Newbern

    5/5

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    About this audiobook

    From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom.

    From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

    Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how listeners can ride this new business trend.

    LanguageEnglish
    PublisherMacmillan Audio
    Release dateSep 26, 2017
    ISBN9781427298980
    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Author

    Porter Erisman

    Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He is the author of Alibaba's World. He lives in Shanghai, China.

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