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    Competition Demystified: A Radically Simplified Approach to Business Strategy
    Competition Demystified: A Radically Simplified Approach to Business Strategy
    Competition Demystified: A Radically Simplified Approach to Business Strategy
    Audiobook14 hours

    Competition Demystified: A Radically Simplified Approach to Business Strategy

    Written by Bruce C. Greenwald and Judd Kahn

    Narrated by Timothy Andrés Pabon

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    About this audiobook

    Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

    Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateNov 20, 2018
    ISBN9781977332202
    Competition Demystified: A Radically Simplified Approach to Business Strategy
    Author

    Bruce C. Greenwald

    Bruce C. Greenwald (New York, NY) is one of the nation’s leading economists. He currently serves as the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University’s Graduate School of Business, teaching popular courses on Value Investing, Corporate Finance, Media Strategy and Globalization & Markets. He consults worldwide on a variety of issues concerning capital markets, business strategy, corporate finance and labor performance. He received the following degrees: from the Massachusetts Institute of Technology, a B.S. and a Ph.D., and from Princeton University an M.P.A. and an M.S. He is author or editor of several books including Competition Demystified, Economics for an Imperfect World: Essay, Towards a New Paradigm in Monetary Economics, and Value Investing. Bruce has been published in the Harvard Business Review, American Economic Review, Journal of Finance, Oxford Economic Papers, and Journal of Finance and Accounting, among many others.

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