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    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    Unavailable
    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    Unavailable
    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    Ebook540 pages7 hours

    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

    By Joseph Sugarman

    4.5/5

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    Currently unavailable

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    About this ebook

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
    LanguageEnglish
    PublisherWiley
    Release dateJun 19, 2012
    ISBN9781118428795

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    Reviews for The Adweek Copywriting Handbook

    4.5/5

    43 ratings4 reviews

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    Review must be at least 10 words

    • 5/5
      Its great copywriting but also for getting help with making concepts, great book
    • 5/5
      Almost felt like an entire course in copywriting! I learned a lot from this book and have used a lot of its knowledge in my digital marketing career. While somewhat dated, the foundations of copywriting remain the same.
    • 5/5
      What a great book! It reflects all the years of Hard work and knowledge adquired of this man, recommended 100% not only if you are interested in Copywritting but algo in Marketing and in other aspects of your life.
    • 5/5
      What made this book so great? Joe Sugarman. Only Sugarman could show you how to make liabilities and objections selling points that actually close the deal. Greatness given form. Thanks, Joe!

      3 people found this helpful