Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
    Unavailable
    Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
    Unavailable
    Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
    Ebook156 pages1 hour

    Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

    By Sandra Holtzman and Jean Kondek

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
    LanguageEnglish
    PublisherBookBaby
    Release dateMar 1, 2007
    ISBN9781590799529
    Unavailable
    Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

    Related to Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

    Related ebooks

    Related podcast episodes

    Related articles

    • Article

      The First 90 Days

      Feb 1, 2018

      The First 90 Days
      14 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      How to Start a Business with Zero Dollars: CEO Donnie P Knows

      Jun 25, 2022

      Entrepreneur Donnie P (www.donniepbooks.com) has over twenty years of experience taking ideas and turning them into a successful business ventures. He literally wrote the book on helping cash-strapped entrepreneurs start successful businesses with Ho

      3 min read

    • Article

      Failing? You Should Be So Lucky

      Dec 7, 2021

      Big Ass Fans founder Carey Smith led the fan and light maker from $0 to its $500 million sale. He started working at age 9 and has never stopped. His “secret” to success is common sense, and he’s happy to share it. His firm, Unorthodox Ventures, focu

      5 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      Why Market Research Matters

      Mar 1, 2015

      Why Market Research Matters
      2 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      Building Credibility in Business

      Dec 31, 2019

      Building Credibility in Business
      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      Journey

      Jul 1, 2021

      Journey
      6 min read

    • Article

      Championing The Practice Of Professional Marketing

      Sep 16, 2018

      A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c

      13 min read

    • Article

      8 Side Hustles to Consider This Summer 2021

      Jun 24, 2021

      “Side Hustle” has become quite the buzzword as of late. Granted, people have had a lot of time in the last year and a half to sit inside, potentially sidelined from their 9-to-5 due to the pandemic. This time and freedom have helped people turn their

      6 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      The 10 Absolute Must-dos For Founders Who Don’t Want To Fail

      Mar 15, 2022

      Your first business-heck, even your second and third-comes with challenges. Lots of challenges, all of which seem like they need to be addressed today, this minute, now, and planned for, of course, yesterday. What’s your company’s mission? Who’s your

      10 min read

    • Article

      Check, Please

      Apr 4, 2023

      Check, Please
      7 min read

    • Article

      From Prisoner To Millionaire

      Dec 1, 2020

      From Prisoner To Millionaire
      4 min read

    • Article

      The Best Content Strategies Start With Trust

      Jul 20, 2022

      As a marketing strategist and trainer for small businesses I have taught everything from how to change the colour on a Canva design, write a caption, or create a Tiktok. These are all skills we all need to magically know to market our own small busin

      4 min read

    Reviews for Lies Startups Tell Themselves to Avoid Marketing; A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words