Appreciative Inquiry: A Positive Revolution in Change
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About this ebook
A quick, accessible introduction to one of the most popular change methods today--proven effective in organizations ranging from Roadway Express and British Airways to the United Nations and the United States Navy
Appreciative Inquiry (AI) is a model of change management uniquely suited to the values, beliefs, and challenges of organizations today. AI is a process that emphasizes identifying and building on strengths, rather than focusing exclusively on fixing weaknesses as most other change processes do. As the stories in this book illustrate, it results in dramatic improvements in the triple bottom line: people, profits, and planet. AI has been used to significantly enhance customer satisfaction, cost competitiveness, revenues, profits, and employee engagement, retention, and morale, as well as organizations' abilities to meet the needs of society.
This book is a concise introduction to Appreciative Inquiry. It provides a basic overview of the process and principles of AI along with exciting stories illustrating how organizations have applied AI and the benefits they have gained as a result. It has been specifically designed to be accessible to a wide audience so that it can be handed out in organizations where AI is either being contemplated or being implemented.
Written by two of the key figures in the development of Appreciative Inquiry, this is the most authoritative guide available to a change method that systematically taps the potential of human beings to make themselves, their organizations, and their communities more adaptive and more effective.
David Cooperrider
David L. Cooperrider is a distinguished university professor at Case Western Reserve University and holds two chaired professorships there. He is the founder and faculty director of the Fowler Center for Business as an Agent of World Benefit and is the honorary chairman of Champlain College's David L. Cooperrider Center for Appreciative Inquiry. He has served as an advisor to prominent individuals like Bill Clinton, His Holiness the Dalai Lama, Kofi Annan, and Jimmy Carter and companies such as Johnson&Johnson, Keurig Green Mountain Coffee, Apple, Verizon, McKinsey, the US Navy, and the UN Global Compact.
Read more from David Cooperrider
Appreciative Intelligence: Seeing the Mighty Oak in the Acorn Rating: 3 out of 5 stars3/5
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Book preview
Appreciative Inquiry - David Cooperrider
WHAT PEOPLE ARE SAYING ABOUT
APPRECIATIVE INQUIRY
Appreciative Inquiry is currently revolutionizing the field of organization development.
—Robert Quinn, Distinguished Professor of Management,
University of Michigan Business School
Appreciative Inquiry is the philosophy that is allowing us to engage the hearts, minds, and souls of our people—all of our people. Only when we do that, will we achieve breakthrough performance.
—Cindy Frick, VP, Organizational Development and HR Planning,
Roadway Express
[AI is] a process that gets you moving up the success spiral rather than down the failure one. It has a motivating effect helping achieve self-fulfillment rather than getting into a doom and gloom syndrome.
—Rob Treeby, Health, Safety, and Environment Manager, BP AMOCO
I would like to commend you more particularly for your methodology of Appreciative Inquiry and to thank you for introducing it to the United Nations. Without this, it would have been very difficult, perhaps even impossible, to constructively engage so many leaders of business, civil society, and government (for the UN Global Compact Leadership Summit in 2004).
—Kofi Annan, Secretary General, United Nations
We introduced the concept of Appreciative Inquiry into our Breakthrough Leadership at Roadway
curriculum. Our senior managers have been enthusiastic about using this innovative approach to deal with some of our most pressing issues. The output has been amazing and provides a great map to desirable outcomes.
—Jim Staley, President, Roadway Express
I had the privilege of utilizing an AI methodology with a sales and marketing organization involved in a strategic alliance with a major channel partner. In the two plus years since AI had been introduced to and embraced by the group, a significant transformation has occurred. Morale has improved dramatically, relationships have grown tighter, teamwork has significantly improved—and equally compelling—sales and profitability outpaced the rest of both organizations. A holistic appreciative approach’
has truly become the way of life for this organization.
—Jim Gustafson, Vice President and General Manager, ELECTRICjob.com
Appreciative Inquiry is helping us be a breakthrough organization.
We started by closing our entire factory and bringing all seven hundred people from the shop floor to the directors together to plan our future. It was a four-day meeting. This year we will use AI to bring one thousand people into the strategic planning and participative redesign process, including all our internal people and representatives of external stakeholders—suppliers, customers and community.
The best in people comes out when you bring the whole system into the room. Wholeness is healthy and that is our purpose at Nutrimental Foods: to produce health-ability. It is exciting, and it pays. After our first large group session profits rose 200 percent and absenteeism, in the next year, dropped 75 percent. AI is about connecting with spirit, self-organization, and self-sustainability, and in the final analysis, human happiness. I wish you could all come and experience our next session!
—Rodrigo Loures, CEO, Nutrimental Foods, Brazil
APPRECIATIVE INQUIRY
APPRECIATIVE INQUIRY
A POSITIVE REVOLUTION
IN CHANGE
DAVID L. COOPERRIDER
& DIANA WHITNEY
Appreciative Inquiry
Copyright © 2005 by David L Cooperrider and Diana Whitney. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator,
at the address below.
Berrett-Koehler Publishers, Inc.
235 Montgomery Street, Suite 650
San Francisco, California 94104-2916
Tel: (415) 288-0260, Fax: (415) 362-2512
www.bkconnection.com
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First Edition
Paperback print edition ISBN 978-1-57675-356-9
PDF e-book ISBN 978-1-60509-281-2
IDPF e-book ISBN 978-1-60509-692-6
2010-2
Book Design & Production: Jimmie Young • Copy Editing: Susan Pink
Cover design: Ark Stein/The Visual Group
CONTENTS
Preface
Chapter 1 An Invitation to the Positive Revolution in Change
AI and the New Model of Change Leadership
Approacing Problems From the Other Side
Chapter 2 What is Appreciative Inquiry?
The Positive Core
A Working Definition of Positive Change
Chapter 3 The Appreciative Inquiry 4-D Cycle
Overview of the 4-D Cycle
Passion for Service: Getting Started with AI at British Airways
Chapter 4 The 4-D Cycle in Action
The First D, Discovery
From Discovery to Dream
Design for Organizing into the Future
The United Religions Initiative: Design of a Global Community
Realizing Destiny
Chapter 5 Applying the 4-D Cycle
Whole-System Inquiry
The AI Summit
Roadway Express: Moving from Good to Great
Chapter 6 Roles, Responsibilities, and Relationships
The Role of Leadership
The Role of an AI Consultant
The Role of the Core Team
The Role of the Participants
Chapter 7 Principles for a Positive Revolution
The Constructionist Principle
The Simultaneity Principle
The Poetic Principle
The Anticipatory Principle
The Positive Principle
Chapter 8 Conditions for Success: The Liberation of Power
Freedom to Be Known in Relationship
Freedom to be Heard
Freedom to Dream in Community
Freedom to Choose to Contribute