Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Smart Entrepreneur: Part III: Proof of Concept
    The Smart Entrepreneur: Part III: Proof of Concept
    The Smart Entrepreneur: Part III: Proof of Concept
    Ebook63 pages49 minutes

    The Smart Entrepreneur: Part III: Proof of Concept

    By Bart Clarysse and Sabrina Kiefer

    4/5

    ()

    Read preview

    About this ebook

    The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research, and seeking investment.

    Part III covers ways to demonstrate and test your business proposition, both technically and commercially, through prototyping and some rough-and-ready market testing.

    LanguageEnglish
    PublisherIndependent Publishers Group
    Release dateJun 8, 2011
    ISBN9781907642470
    The Smart Entrepreneur: Part III: Proof of Concept

    Read more from Bart Clarysse

    Related authors

    Related to The Smart Entrepreneur

    Titles in the series (4)

    View More
    View More

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Making Of An Icon

      Jun 15, 2022

      Making Of An Icon
      9 min read

    • Article

      30under30

      Sep 16, 2022

      30under30
      2 min read

    • Article

      Industry Insights

      Jun 9, 2021

      Industry Insights
      5 min read

    • Article

      The Right Outfit

      Mar 17, 2021

      The Right Outfit
      7 min read

    • Article

      Ahmad Salim of Deloitte Digital Creative NZ

      Mar 30, 2022

      In 2021, I finally worked up the courage to get out of my comfort zone and build something new. I loved my time at Colenso BBDO and will forever be grateful for the work and relationships I built there, but there were clear limitations of the ad agen

      5 min read

    • Article

      Paying it Forward

      Aug 7, 2019

      Paying it Forward
      3 min read

    • Article

      Up-and-comers

      Sep 23, 2019

      Up-and-comers
      11 min read

    • Article

      Partnering with Start-Ups

      Jan 1, 2019

      You have said that many big, established corporations are in trouble. How so? A few things are going on. First of all, many of these ‘legacy companies’ have failed to keep up with their customers. I was recently chatting with some of Facebook’s leade

      5 min read

    • Article

      Emerging: Flying Solo: Wala

      Apr 8, 2019

      Emerging: Flying Solo: Wala
      5 min read

    • Article

      The Big brand Shift

      Sep 22, 2021

      There was a time not long ago, when every corporate had its 10-year plan as an iron-clad, concreted roadmap for the entire organisation. Today, in a world of intermittent lockdowns and generational change that occurred in the space of a year, even a

      5 min read

    • Article

      Learning Is The Key To Success

      Sep 23, 2019

      1 HOW/WHEN DID YOU GET INTO MARKETING – WHAT SPARKED YOUR INTEREST IN THE INDUSTRY? I started at Auckland Council in late 2016 as a publicity specialist, after a few years working in television and public relations. I quickly realised that my passion

      3 min read

    • Article

      Up-and-comers

      Mar 13, 2020

      Up-and-comers
      10 min read

    • Article

      What I Learned

      Aug 22, 2016

      What I Learned
      4 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      The Era of Human + Machine Innovation

      Jan 1, 2019

      Interview by Karen Christensen In today's environment, organizations that don't keep up with customers' evolving needs are doomed. What is the best way to get a handle on these evolving needs? The first step in understanding your customers is to acce

      5 min read

    • Article

      Wesley Ng

      Jan 3, 2023

      Wesley Ng is the founder and CEO of Casetify, the much-loved tech accessories brand. How does your business make a difference? We make a difference in our users’ daily lives; we impact the livelihoods of many artists; and our work impacts the envir

      3 min read

    • Article

      Questions for Kate Sweetman, MIT Centre for Entrepreneurship

      Jan 1, 2018

      What does it mean for a business to exist in the age of Uber? In essence, it means that change can come from anywhere, that it is often technology-driven, and that it often necessitates a new business model. This is what we are seeing, over and over

      6 min read

    • Article

      Rockets Tsunamis

      Sep 22, 2017

      Rockets Tsunamis
      8 min read

    • Article

      Ogilvy S Next Big Play

      Jul 8, 2019

      Ogilvy S Next Big Play
      7 min read

    • Article

      Championing The Practice Of Professional Marketing

      Sep 16, 2018

      A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c

      13 min read

    • Article

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    Related categories

    Reviews for The Smart Entrepreneur

    4/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The Smart Entrepreneur - Bart Clarysse

      ACKNOWLEDGEMENTS

      Thanks are due to many entrepreneurs, scholars and students, near and far, whose experiences and insights have found their way in some form into our thinking and this book, but who are too many to name here.

      Kristien De Wolf was instrumental in co-developing, over the years with Bart Clarysse, a practical and structured method for coaching entrepreneurs which provided the inspiration for this book, and in helping us to deliver the method in its present form at Imperial College Business School. Johan Bruneel, another valued colleague, read early versions of many of the chapters and made useful suggestions.

      Jean-Marc de Fety, Wouter Van Roost, Professor Colin Caro and Igor Faletski generously shared their time and enthusiasm in interviews for case studies. We also thank Luc Krolls and Rika Ponnet for consenting to our use of their written materials and video-recorded presentations for the case study in Chapter 4 (Part 2), and thank Bruce Girvan, Chris Thompson, Tom Allason, Frank Gielen, Johan Cardoen, Emma Stanton, Mirjam Knockaert, Mathew Holloway and Matthew Judkins for their contributions to the content and accuracy of case studies elsewhere in the book.

      Matthew Dixon, of patent and trade mark attorneys Harrison Goddard Foote, cast an attentive and critical eye over Chapter 6 (Part 2), helping to make certain that our treatment of the ins and outs of intellectual property was precise and reliable. Chris Haley of Imperial Innovations helped us to identify a fitting science commercialisation story for our theme in Chapter 1 (Part 1).

      In addition, three teams of students on the Innovation, Entrepreneurship and Design (IE&D) programme at Imperial College Business School created Figures 9 and 10 (Part 2) (Richard Lough, Rosie Illingworth, Howell Wong, Philippa Mothersill, Yann Helle and Lino Vital), Figure 6 (Part 4) (Stacey Sunderland, Christina Stampfli, Damon Millar, Joel Tomlinson, Prashant Jain and Sebastian Lee), and Figure 7 (Part 4) (Solomon Oniru, Clementine James, Olga Borets, Saravanogiri Manoharan, and Luke Trybula).

      We also thank Professors David Begg, Principal of Imperial College Business School, and David Gann, Chair in Technology and Innovation Management, for their support to the activities of the Entrepreneurship Hub at Imperial College, which made the IE&D programme possible.

      Finally, we’d like to thank the people at Elliott & Thompson for their support, advice, patience and, finally, gentle nudge to get on with it and complete the book, particularly chairman Lorne Forsyth, former and present publishers Mark Searle and Olivia Bays, project manager Jennie Condell and copy editor Kate O’Leary. We are also grateful to author and friend David Charters for introducing us to this affable publishing firm.

      CONTENTS

      Title Page

      Acknowledgements

      Introduction

      III Proof of concept

      8 Using prototyping

      9 Testing the market

      Epilogue: the entrepreneurial business case

      Copyright

      INTRODUCTION

      When I was in college, guys usually pretended they were in a band…. Now they pretend they are in a start-up.

      The entrepreneurial dream

      Over the last 15 or so years, ‘entrepreneurship’ has become synonymous with ‘cool’. Paraphrasing the above quotation, you could say that garage rock has been replaced by garage start-ups.

      Enterprise has also become a more accessible option for a larger group of people than previously, thanks to the advent of new technological opportunities. In the 1990s, as the reach of the internet and world wide web spread beyond the academic and governmental space into the civilian and commercial arenas, new business models could be conceived to transfer normally face-to-face commercial interactions into the virtual world. Services could be automated and productised, customers could be reached and products downloaded globally, niche markets could be created and served in an economical and unprecedentedly profitable manner. A venture could be started at little cost by a few people tapping code on some computers. A relatively inexpensive website interface could replace a capital-intensive chain of bricks and mortar shops or branches, and a customer base could be built up quickly and ‘virally’.

      Hence was born a new generation of technology entrepreneurs, whose celebrity status was achieved in record time and stretched beyond the ‘in’ community of Silicon Valley to the readership of the broadsheet dailies, not to mention television and films. From a business perspective, things became

      Enjoying the preview?
      Page 1 of 1