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    Unavailable
    Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
    Unavailable
    Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
    Unavailable
    Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
    Ebook511 pages8 hours

    Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

    By Bill Vlasic

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.
    LanguageEnglish
    PublisherHarperCollins
    Release dateOct 4, 2011
    ISBN9780062042224
    Unavailable
    Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
    Author

    Bill Vlasic

    An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

    Read more from Bill Vlasic

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    Reviews for Once Upon a Car

    4.5/5

    28 ratings1 review

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    • 5/5
      A fantastic read! A nonfiction, realistic book that reads like a novel. The author has great insight into the cultures in the big 3 automakers and captures the mood around Detroit perfectly.