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    The Complete Guide to Internet Marketing
    The Complete Guide to Internet Marketing
    The Complete Guide to Internet Marketing
    Ebook80 pages1 hour

    The Complete Guide to Internet Marketing

    By Nkem Mpamah

    ()

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    About this ebook

    If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of “how-to- develop-and-implement” strategies in a simple and easy to understand language to help expose your business online.

    This eBook is your guide to understanding search engine optimization (SEO), pay per click (PPC) campaign, social media network, merchant services and affiliate marketing.

    Reading this book will help you learn how to set up a blog, prospect-pooling auto-responders, Twitter, Facebook and LinkedIn pages. You will also learn and understand the use of keywords, where and how to find relevant keywords for your business so that your important clients and customers will find you easily. This eBook will teach you successful marketing tactics that will help your business grow.

    The Complete Guide to Internet Marketing is the companion you need to expose your business online through application of the time tested marketing techniques which successful business owners, marketers and consultants are using to attract loyal customers and growing their businesses.

    By reading this eBook you will learn how to:
    Implement successful SEO strategies
    Increase traffic to your website through effective use of keyword and PPC campaigns
    Set up prospect-pooling auto-responders
    Use social media and set up Facebook, Twitter and LinkedIn Pages for business
    Set up your own blog and press releases
    Implement merchant services and be able to receive payment online

    LanguageEnglish
    PublisherNkem Mpamah
    Release dateNov 29, 2011
    ISBN9781465803214
    The Complete Guide to Internet Marketing
    Author

    Nkem Mpamah

    If you are the type of entrepreneur who wants to grow your business and have total control of your life; doing what you love when you want it, and enjoying the freedoms of entrepreneurship; I can help you.Over the past one decade, I have contributed to the success of several successful entrepreneurs and CEOs in improving performance, increasing revenue, and creating sustainable growth. My clients span across the United Kingdom, the U.S, Germany, Australia, China, and Nigeria.My business coaching Concepts, tools, and strategies get to the core of what Is inhibiting growth. For example; not only will working with me keep you on track of your goals and multiply your revenue, you will be able to do more of what you love that bring the most revenue back into your business also, and experience growth in every areas of your business and life.If you would like to explore how my business coaching can contribute to your success and growth, why not schedule a date on the link below for us to speak? Here’s the link - https://calendly.com/cognitionglobal/nkem-mpamah.I look forward to hearing from you.Nkem Mpamah

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      Book preview

      The Complete Guide to Internet Marketing - Nkem Mpamah

      The Complete Guide to Internet Marketing

      Fireproof Strategies To Grow Your Business Faster!

      By

      Nkem Mpamah

      Founder and CEO, Cognition Global Concepts

      http://www.cognitionglobal.com

      Smashwords edition

      License Notes: Copyright Revised 2011. All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical including photocopying, recording, taping, or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles or reviews.

      * * *

      I have written this eBook with one objective in mind; to teach you the simple and easy techniques of marketing and succeeding in your online business.

      This book is a must-read companion that reveals the secret you must know to market successfully on the internet even if you are a beginner!

      It covers wide range of very important and often neglected results-oriented tactics like: how to set up auto-responders, search engine optimization (SEO) strategies, pay-per-click campaigns, affiliate marketing, press releases, blogging and much more.

      If you are a Marketer, Consultant or Small Business Owner, this 105 pages eBook, is the companion you need to understand the techniques to develop and implement prospect-pooling auto-responders, pay-per-click campaigns, search engine optimization strategies and successful marketing tactics for your clients and business.

      This eBook will teach you:

      •How to set up auto responders

      •Website content optimization

      •Successful Search Engine Optimization (SEO) Strategies

      •Press Releases and Blogging implementation techniques

      •And much more!

      * * *

      Contents

      Introduction

      1- Your Website

      2- Search Engines

      3- SEO (Search Engine Optimization)

      4- Pay Per Click Advertising

      5- Affiliate Advertising

      6- Press Releases

      7- Blogging

      8- Social Media

      Introduction

      Internet marketing know-how has become a must for most businesses whether they are Internet based or not.

      This eBook is the guide that any beginner could adopt to succeed in online marketing. It has been packaged in easy terms, and provides tactics and measures any business can apply immediately and achieve results.

      From marketing ideas to website add-ons and new services; you should be able to successfully market your website and communicate intelligently with prospects, vendors, outsourced contractors, and customers.

      Most importantly, the information in this book should help you serve your customers more efficiently and increase business.

      1-YOUR WEBSITE

      Whether your website is a simple one page declaration of your offer or a catalog, there is a voluminous of Internet marketing options and virtual website enhancements available.

      1. Build Your Website for Speed

      People have come to expect speed on the Internet and they do not waste time with confusing websites or poorly maintained websites with broken links. You have seconds to capture a visitor’s attention. People must be able to understand your website and find what they are looking for instantly.

      Minimize your load time by keeping graphics to a minimum and small; compress them where possible. Use flash technology such as Javascript, Flash, Streaming Audio/Video, and animation, sparingly.

      Bear in mind that majority of customers are impatient. Overloading your website with heavy graphics and streaming videos ultimately slows down the time it takes your website to load. This annoys most customers and sends them away to your competitors.

      2. Know Your Market

      If you must succeed in business, you must first identify your primary market. This is otherwise known as a niche. Your niche is the certain group of people (male, female, youth, children, professionals, retired, and much more) that your business is set to serve.

      You cannot be a Jack of all trade in an attempt to serve the whole world. People are interested in buying from particular businesses that specialize in addressing their particular needs.

      Understanding your market means that you understands their needs as well. This knowledge will help you to be able to address those needs more professionally as an expert.

      Your website must understand and cater for your potential customers. Eliminate any unneeded information and keep your site clean and professional. Build your site with your customer’s preferences and expectations in mind.

      3. Focus on Your Business Objective

      Your website layout and its design is critical to the success of your business, what is more important is that you want your website to convert your visitors into buying clients.

      Be sure your website is focused on your goal and your customer’s expectations. Do not offer unrelated products or services with the hopes of netting extra money.

      Do not over crowd your home page with information that is not relevant to what your business stands for; this would put your visitor off, and send him over to your

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