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    AdSense Publishing
    AdSense Publishing
    AdSense Publishing
    Ebook92 pages1 hour

    AdSense Publishing

    By Astrid Nicholls

    ()

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    About this ebook

    The Google AdSense program is a good way for web publishers to add an income stream to their sites. AdSense Publishing will show you how best to take advantage of the program to make a profit out of your sites.

    LanguageEnglish
    PublisherFresh Publishing
    Release dateDec 27, 2011
    ISBN9781465730916
    AdSense Publishing

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      Book preview

      AdSense Publishing - Astrid Nicholls

      AdSense Publishing

      Published by Fresh Publishing at Smashwords.

      Skype: fresh.publishing

      Website: www.freshpublishing-house.co.uk

      Copyright © 2011 Fresh Publishing

      Cover picture copyright © sachyn /sxc.hu

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      LEGAL NOTICES:

      While every effort has been made to ensure accuracy at the time of going to press, please note that information can very quickly become out of date. Consequently the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

      This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. There are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances and to act accordingly.

      The AdSense and AdWords terms are trademarks of Google.

      Coming Soon in the Business Focus Series:

      Blogging for Profits

      Start in ePublishing

      Start Your Record Label

      Table of Contents

      Chapter 1 – The Google Adsense Program: An Introduction

      Chapter 2 – The Rules of the AdSense Program

      Chapter 3 – Building a Basic Site for AdSense Earnings

      Chapter 4 – Applying For Your Google AdSense Account

      Chapter 5 – Optimizing Your AdSense Site

      Chapter 6 - SEO

      Chapter 7 - Article Marketing

      Chapter 8 – Why Blogging for AdSense Revenue?

      Chapter 9 – Videos and AdSense Traffic

      Chapter 10 - Forum Marketing and AdSense Sites

      Chapter 11 - Social Networking for AdSense Revenue

      Chapter 12 – Partnering the AdWords and AdSense programs

      Chapter 13 - Social Bookmarking

      Chapter 14 – Other Traffic Techniques – Good and Bad

      Chapter 15 – Succeed with the AdSense Program

      Chapter 16 - AdSense Optimization

      Chapter 17 – Your AdSense Checklist

      Chapter 18 – Conclusion – Google AdSense Revenues

      Chapter 1 – The Google AdSense Program: An Introduction

      Some first-time web publishers see the Google AdSense program as a very easy way to make money online. All you need a keyword-optimised website and an AdSense account. Choose what kind of ads you will display on your site, and copy the code that is given to you in the pages where you want the ads to appear. Then drive traffic to your site. When your visitors like the look of one ad served by Google, they will click on it. And you earn a small commission out of this.

      Although it sounds simple – just like any other business strategy – earning an income with the AdSense program involves a lot of planning and efforts.

      Basically, AdSense is a good and simple to implement way of making money online, or adding a secondary income stream to an existing website or business. Only the program is often overlooked by both people who are starting a business online and those who have had a website for years.

      It is true that AdSense – or more generally, showing ads on some websites – is not necessarily a good decision for your particular website or business. Some members of the public are 'turned off' when they see ads on a site. And so you need to consider if your site may suffer from from display either text or picture ads. But generally speaking, AdSense could allow you to make more money by promoting to your visitors products and services they might be interested about.

      The Backstory

      AdSense started its life as Oingo back in 1998. The company was owned by Gilad Elbaz and Adam Weissman. The two used the WordNet database as a base for their idea. WordNet is a cross between a dictionary and a thesaurus, and arranges groups of synonyms together into synsets while providing a general definition and links to related synsets. Elbaz and Weissman used this to develop a search algorithm based on word meanings.

      The company became Applied Semantic in 2001, and Google went on to buy it in April 2003. From there, the AdSense program was born and developed further. It can now serve advertisements on RSS feeds, through Google Custom Search results on a publisher's site, on mobile sites, on domains where a site has not yet been built, and on videos – such as the ads that appear on some YouTube videos.

      At first, the program mainly served text ads, such as those you can see appear alongside the Google search results. Nowadays, it serves display ads just as well as text ones. Displays ads are also easier to integrate within a website as they provide a break from written content.

      How it Works

      A web owner will build their site and sign up for the programme. Once approved, they simply copy and paste the Javascript code that Google will provide onto the pages where they wish the ads to appear. Google AdSense then serve ads provided by its sister programme Google AdWords, based on the keywords that appear on the page. The web owner then has to drive traffic to their site and hope that visitors will click on their ads. Once a visitor does this, the web owner will earn money – a small commission generally amounting to a few pennies by click. The more traffic a website receives, the more likely it is visitors will click on ads. The more clicks, the more money for the web owner.

      It has to be said that Google can be quite picky about the sites they originally let into the programme. However, once you have your first site approved, you will not have to have your newest sites approved anymore. Your Google account can then be used on as many sites as you can handle. This can allow you to build your Google AdSense empire very quickly. The only rule is to keep within the Google's term of use. They do kick people out of the programme as soon as they spot a site that do not follow the rules, and it is near impossible to get back onto the programme.

      After you have been approved, you will need to go through the other stages of creating

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