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Steve Jobs: Plain Speaking
Steve Jobs: Plain Speaking
Steve Jobs: Plain Speaking
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Steve Jobs: Plain Speaking

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Steve Jobs: Plain Speaking, Powerful Insights from the Master of Innovation, is a fascinating collection of over 250 memorable quotes from the legendary Steve Jobs, co-founder, chairman and CEO of Apple Inc.

This book is a treasury of Steve Jobs quotes assimilated from myriad sources, including his numerous speeches, interviews and Apple Press releases.

Steve Jobs: Plain Speaking, Powerful Insights from the Master of Innovation, is a tribute to the “Father of the Digital Revolution” - the brains behind Apple’s meteoric rise, the iBook, iMac, iPad, iPhone, iPod, iTunes, MacBook, Macintosh, NeXT and OS X. Get to know the man through his sound bites.

LanguageEnglish
PublisherShil Mitra
Release dateAug 20, 2012
ISBN9781476482675
Steve Jobs: Plain Speaking
Author

Shil Mitra

Shil Mitra is a freelance writer and an avid blogger.

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    Steve Jobs - Shil Mitra

    Preface

    Steven Paul Jobs (1955-2011) was a great visionary, iconic leader, creative genius, inspirational speaker and above all, a remarkable human being.

    This book is a fascinating collection of over 250 memorable quotes from the legendary Steve Jobs, co-founder, chairman and CEO of Apple Inc.

    Steve Jobs: Plain Speaking is a tribute to the Father of the Digital Revolution - the brains behind Apple’s meteoric rise, the iBook, iMac, iPad, iPhone, iPod, iTunes, MacBook, Macintosh, NeXT and OS X. Get to know the man through his sound bites.

    * A computer frees people from much of the menial work. Besides that, you are giving them a tool that encourages them to be creative. Remember, computers are tools. Tools help us do our work better. In education, computers are the first thing to come along since books that will sit there and interact with you endlessly, without judgment. Socratic education isn’t available anymore, and computers have the potential to be a real breakthrough in the educational process when used in conjunction with enlightened teachers.

    * A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

    * A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

    *About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

    * Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

    * Alan Kay had a great quote back in the ’70s, I think. He said, People that love software want to build their own hardware.

    * Almost all of the really great technical people in computers that I’ve known are left-handed. Isn’t that odd?

    * An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

    * And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.

    * And, you know, one of the things I did when I got back to Apple 10 years ago was I gave the museum to Stanford and all the papers and all the old machines and kind of cleared out the cobwebs and said, let’s stop looking backwards here. It’s all about what happens tomorrow. Because you can’t look back and say, well, gosh, you know, I wish I hadn’t have gotten fired, I wish I was there, I wish this, I wish that. It doesn’t matter. And so let’s go invent tomorrow rather than worrying about what

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