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    Get in the Stream
    Get in the Stream
    Get in the Stream
    Ebook87 pages1 hour

    Get in the Stream

    By Dewayne Washington

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    About this ebook

    Are are tired of creating software or Business Intelligence reports that no one uses? Are you looking for the silver bullet to customer adoption with your software solutions? Look no further, this book is the authority on customer adoption written by a veteran in the business who has implemented these real world tactics, so jump in and swim!

    LanguageEnglish
    PublisherDewayne Washington
    Release dateMay 11, 2013
    ISBN9781301065059
    Get in the Stream
    Author

    Dewayne Washington

    Husband, father, Author, musician, entrepreneur, speaker, engineer, Pastor, counselor, life coach.. Mr. Washington is known by a mired of titles. This husband to one wife and father to 4 children has no problem staying busy! He was once quoted as saying he hasn't been bored in a couple of decades. Dewayne Washington is the executive director and founder of the Gentlemen's Society, a youth program that teaches you boys between 8 and 18 how to become gentlemen. This program is being picked up all over the world, to date, 6 countries and 23 states have either implemented the program are in preparation to offer it. Dewayne was also voted Man of the Year by the Fort Worth Star Telegram in 2011 for his work with young people. See www.gentlemenssociety.org for more information on this effort. Dewayne is also the leader and founder of Faces The Band, a high energy gospel jazz band that has graced the stage with some of the greatest musicians on the planet, including the Grammy award winning saxophonist Kirk Whalum. Dewayne is also senior pastor of the all new Love Church, a dynamic new ministry located in Fort Worth at 2622 N. Edgewood Terrace suite A. The unique style of delivery seems to resonate with Christians young and old, new Christians and seasoned ones alike.

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      Book preview

      Get in the Stream - Dewayne Washington

      Get in the Stream

      The Ultimate Guide to Customer Adoption

      By

      Dewayne Washington

      SMASHWORDS EDITION

      * * * * *

      PUBLISHED BY:

      Dewayne Washington on Smashwords

      Get in the Stream

      Copyright © 2013 by Dewayne Washington

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Forward

      In case you haven't noticed, the face of the IT landscape is changing (and fast). Flat world forces like cheap offshore labor and cloud computing have commoditized what once was an industry filled with skilled labor jobs. IT departments have turned to contractors to try to offload cost but can't seem to keep up with business demands for lower cost and faster delivery. Frustrated with what is perceived as an Ivory Tower mentality, business owners have decided to skip IT and just get things done themselves. Business Intelligence departments are not immune to these forces and even though BI is one the top of CIO investments (source) in the coming years, they see expectations rising ever higher while their customers are finding it easier and easier to bypass them altogether with tools like Tablaeu and MicroStrategy Express.

      This book helps the reader understand common mistakes and bad habits developed over the past 25 years of IT dominated budgets and commoditizing of computer skills. Dewayne has a keen understanding of the forces of change and provides guidance on how to not just survive, but thrive in a brave new world of empowered business users and disruptive technologies. He has figured out that getting more and more detailed requirements documents so you can send development further away from the actual users is a race to the bottom. BI Managers need to embrace their users and find creative ways to be responsive in days or hours and not weeks and months. They need to develop a supporting staff that can empathize with the plight of a user and comes up with creative solutions and not simply fulfill requests as they are dumped upon them. The methods and practices outlined in the pages that follow will allow you to transform your team from within to be more effective and more satisfied with the work they do.

      I first met Dewayne while he hurled candy at astute observers during a lecture he gave to a packed room at a conference a few years ago, a reward for participation in what can be very dry talks. I knew right away that he had a gift for getting someone’s attention public speaking. In the years that followed I have found that he has an excellent vision for a better BI organization in addition to a passion for music and philanthropy. It is rare to be a gifted communicator and have the great ideas to match the delivery, but Dewayne is blessed with both of these qualities. I hope that you learn a great deal from the following text and enjoy reading it as much as I have.

      -Devin McPherson

      About The Author

      Husband, father, author, musician, entrepreneur, engineer, BI specialist, speaker, pastor, counselor, life coach, Mr. Washington is known by a myriad of titles. This husband to one wife and father to 4 children has no problem staying busy! He was once quoted as saying he hasn't been bored in a couple of decades. Among many other things, Mr. Washington has been in the BI space since the mid '90s, before the phrase was in regular use. Having worked for some of the country’s largest firms, Dewayne has been able to gain insight into the interworking and interdepartmental issues that have plagued IT organizations worldwide. Having served and worked in both in the IT space and the marketing space, he has seen the best and the worst of both worlds. He has a passion for Business Intelligence that is almost unparalleled and a mission to educate and empower IT organization with what is needed to be successful in the next decade.

      On another note, Dewayne Washington is both the executive director and founder of the Gentlemen's Society, a youth program that teaches boys between 8 and 18 how to become gentlemen. This program is being picked up all over the world, to date, 6 countries and 23 states have either implemented the program or are preparing to offer it. Dewayne was also voted Man of the Year by the Fort Worth Star Telegram in 2011, for his work with young people. See www.gentlemenssociety.org for more information on this effort.

      Dewayne is also an accomplished musician. He is the leader and founder of Faces the Band, a high energy gospel jazz band that has graced the stage with some of the greatest musicians on the planet, including the Grammy award winning saxophonist Kirk Whalum.

      Dewayne is the senior pastor of the Love Church, a dynamic new ministry located in near downtown Fort Worth, TX. The unique style of delivery seems to resonate with Christians young and old, new Christians and seasoned ones alike.

      Table of Contents

      Chapter 1

      Business Intelligence and Self Service

      Chapter 2

      It’s the Law!

      Chapter 3

      Why Go Swimming in the First Place?

      Chapter 4

      Make it Beautiful

      Chapter 5

      Adoption is hard, change is unwanted

      Chapter 6

      Requirements, the new curse word

      Part I

      What is the Stream?

      Chapter 1

      Business Intelligence and Self Service

      BI, Business Intelligence, is a buzz word in today’s corporate hallways and executive lunches alike. BI may seem both evasive and vague to those who stand on the bleachers of technology, however the concept is a real one to those of us who are tasked at implementing it.

      Wikipedia defines Business Intelligence as:

      "... a set of methodologies, processes, architectures, and technologies that transform raw data into

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