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    Building A White Hat Website
    Building A White Hat Website
    Building A White Hat Website
    Ebook61 pages46 minutes

    Building A White Hat Website

    By Kevin Riley

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    About this ebook

    I wish I’d had this book four years ago when I began to plan my web site. At first, progress appeared simple and straightforward. But somehow, somewhere along the journey some tasks and concepts fused to form a jumble. I searched topic specific web sites and participated in online forums for answers. It didn’t help that while looking for solutions too often one information source contradicted the other.

    What I have concluded is that while tools available to build a web site have improved tremendously the fundamental concepts, planning and development tasks haven’t much changed. If understood the fundamental concepts can be the difference between success and failure.

    Kevin Riley

    LanguageEnglish
    PublisherKevin Riley
    Release dateMay 16, 2013
    ISBN9781301655885
    Building A White Hat Website
    Author

    Kevin Riley

    Kevin Riley grew up near Pittsburgh where many technologies and innovations have pioneered. He has a BS in Earth Science from Edinboro University and an MS in Information Science from the University of Pittsburgh.

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      Book preview

      Building A White Hat Website - Kevin Riley

      About this Book

      I wish I’d had this book four years ago when I began to plan my web site. At first, progress appeared simple and straightforward. But somehow, somewhere along the journey some tasks and concepts fused to form a jumble. I searched topic specific web sites and participated in online forums for answers. It didn’t help that while looking for solutions too often one information source contradicted the other.

      What I have concluded is that while tools available to build a web site have improved tremendously the fundamental concepts, planning and development tasks haven’t much changed. If understood the fundamental concepts can be the difference between success and failure.

      Smashwords License Statement

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Building A White Hat Website

      Published by Kevin Riley at Smashwords

      Copyright 2013 Kevin Riley

      Introduction

      There is more to a web site than building pages and submitting that site to search providers. Whether it’s Google, Bing, Yahoo or other search engine provider they have standards that are enforced by their computer programs. These programs analyze the contents of web pages. They determine how well web pages adhere to established standards and how page content compares to other page content of similar topic. It is an evaluation process to determine a best to worst order.

      The search provider is acting gate keeper between web sites and people searching. Their business depends on good content focused web sites and web pages. They understand not every site provides good content. This can be seen by the vast number of results from a search query, sometimes hundreds of thousands to millions of web pages.

      Some web sites are developed with intent to circumvent the established standards of the search provider. The goal is to have pages ranked best in spite of content deficiency, usually for profit. More visitor clicks to a page, more sales and profit. Today there are few remaining of these self indulgent opportunities. Major search provider computer programs have been improved and prevent this abusive behavior by eliminating content deficient pages from obtaining good search result position. If a site has inappropriate content the search provider prohibits the site from appearing in search results.

      People search the internet to find relevant and appealing content. The goal of a web site is to provide that content as information and merchandise. How relevant and attractive the pages and how well they adhere to established standards determines how often those pages are presented to people searching.

      The search engine provider is always in control. To them it is most important that many people search using their technology. For their success they need web sites to succeed and profit. For the webmaster this is a two edged sword:

      1. To provide relevant and appealing page content to visitors, and

      2. That search engines rank their web pages near top positions.

      Knowing how to develop and build a web site to satisfy search engine provider requirements and gaining free visitor traffic are key elements. They enable a web site to succeed, produce income and profit.

      Chapter I: Fundamental Web Site Components

      Be Flexible, Consider Multiple Site Ideas

      You might already have ideas for a web site subject focus, its niche. Possibly a sport, hobby, self improvement advice or a recreation you enjoy and have knowledge. The possibilities are endless.

      What if you built your site and discover there isn’t sufficient visitor

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