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    Delve In, Dig Deep: An Entrepreneurial Journey
    Delve In, Dig Deep: An Entrepreneurial Journey
    Delve In, Dig Deep: An Entrepreneurial Journey
    Ebook62 pages53 minutes

    Delve In, Dig Deep: An Entrepreneurial Journey

    By Adam Froman

    4.5/5

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    About this ebook

    What does it take to be a successful entrepreneur in the Canadian business landscape? How do you manage the ups and downs of a growing business? In Delve In, Dig Deep: An Entrepreneurial Journey, Adam Froman shares the lessons he's learned over the past 15 years, as he's taken his own company from idea to successful reality.
    As CEO of Delvinia—a leading digital strategy and customer experience design firm—Adam's entire career has been driven by passion and a vision that interactive technologies would change the way we communicate, work and play. From a user's point of view, the digital world is not about creative, or technology, or even content. It's about how all of those can work together to create more meaningful and relevant experiences. In the beginning, though, people weren't quite ready to use technology in this way. Froman knew that he and his company would be evangelists—preaching the gospel of what interactive technologies could be, and living on the bleeding edge of a new world.
    Since those early days, Froman has faced his fair share of challenges. He's survived both the dot-com bubble burst and the global recession; and the structure of the company changed as he and his partners went their separate ways.
    As Froman reflects on the past 15 years, he offers a candid and practical look at the true nature of the work that goes into building a successful business. He explains why a customer-centric approach is key, and demonstrates how to use innovation to support your growth. He shares his own five Ps of success—Passion, Patience, Perseverance, Perspective and People—and explains how each has contributed to his growth as an entrepreneur and business leader. And he stresses that "failure only happens when you give up."
    Whether you're a small business owner, thinking of launching a start-up, or simply interested in the world of Canadian business, Delve In, Dig Deep: An Entrepreneurial Journey is a must-read.
    LanguageEnglish
    PublisherBookBaby
    Release dateDec 15, 2013
    ISBN9780992169404
    Delve In, Dig Deep: An Entrepreneurial Journey

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    • 5/5
      I immensely enjoyed the real world insight from Adam’s perspective. An easy read with a strong, useful and clear message. Daina Morgan

    Book preview

    Delve In, Dig Deep - Adam Froman

    Delve in,

       Dig Deep

    An Entrepreneurial Journey

    By Adam Froman

    CEO

    Delvinia

    All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical or other means including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher.

    © Delvinia Technology Inc.

    ISBN: 978-0-9921694-0-4

    Introduction

    WHERE DO YOU START when you want to reflect on 15 years of running and building a business? Taking a moment to look back, I realize that it is important to reflect, learn, celebrate and look ahead—but never second-guess. I feel blessed that I have had the opportunity to pursue my own path for 15 years, following a dream, adapting to change, building a team, creating jobs, servicing clients, achieving goals, meeting lots of new people and building relationships that will last well beyond my working days.

    My entire career has been driven by passion and a vision that interactive technologies would change the way we communicate, work and play. From a user’s point of view, the digital world is not about creative, or technology, or even content. It’s about how all of those can work together to create more meaningful and relevant experiences. I always knew that the power of interactive technologies gave users both choice and control—in terms of how to communicate, how to connect and how to consume. In the early days, though, people weren’t quite ready to use technology in this way. Back then, the focus was on innovation. Until we had a critical mass of users to demonstrate the incredible transformative potential of digital technologies, our vision was destined to remain just that—a concept. We knew that we would be evangelists—preaching the gospel of what interactive technologies could be, and living on the bleeding edge of a new world.

    A vision is not static—it is constantly evolving and changing. When I started my business, I equated the concept of vision (and my vision in particular) with simply knowing in my gut what the opportunity was. I could see the silhouette but not the details—the shades and colours and lines. I knew I had to take this path, because I felt it deep in my soul, but I was also frustrated that I couldn’t clearly articulate what it was.

    A vision is not static—it is constantly evolving and changing.

    Since then, I have discovered that maintaining my values and integrity is key to longevity in business—for me, anyhow. As an entrepreneur, you have to make many tough decisions. Some of those are not popular; people get disappointed or even hurt, and may challenge you even when that decision is the necessary choice. Other decisions are easy and give you hope that all the pieces are falling into place. For better or for worse, you have to be willing to make decisions and be accountable for them. My choices have been based upon what is, for me, a core criterion: being able to look at myself in the mirror afterwards. It hasn’t always been easy, but I can honestly say that I am comfortable with all of my business decisions.

    Over these past 15 years I have learned how to run a business. I have learned how to manage cash flow. I have learned that you can’t control economic downturns—you can only foresee them and try to manage through them. I have learned what it means to be an entrepreneur. I have learned to face scenarios where I thought there was no way out—when I thought we would surely collapse—and then somehow find a way to pull through. I have learned that our approach to creating customer experiences works. I have learned to promote our business. I have learned to hire people, to fire people, to build a team. I have learned to trust my instincts. I have learned to push myself out of my comfort zone, because it is here that you really grow. I have learned that when I push others out of their comfort zones—some can handle it and others can’t—they all learn. I have learned to trust people, even though they may disappoint you. I have learned to build a culture based upon my personal values of transparency, authenticity and loyalty. I have learned that with a strong support system, you can work through any challenge. I have learned

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