The Death of Social Media (You'll Like the Reincarnation)
By Jan Hyatt
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About this ebook
We've reached a wall with social media. At first, social media was cool and we all wanted to try it and see what "being social" could mean for us personally and professionally. Now we are trying to extend and modify it to better fit our social objectives. It's not working. We have too many profiles, too many contacts, too many messages - basically we are drowning in a social stew.
But what if the entire social media architecture was turned on its head - where users defined the rules? What if we determined what messages we see, how we group our contacts across social boundaries - better yet, what if there weren't any social boundaries?
In The Death of Social Media, the author talks about what works today and what needs to be improved in the social media world. And then goes on to propose changes that could be made at every level of the social media landscape - for users, for websites, for data aggregators and locators and for the social media providers themselves.
As she says in her conclusion "I’d love to see social media evolve to become a tool that individuals and companies can use, seamlessly and intuitively – one that will grow as companies grow, one that will respond immediately as sentiments change and one that will make billionaires out of the visionaries that take social media to a higher level.
I don’t expect companies to read this book and run out and implement anything I suggest. Instead, if this book does anything, I hope it helps push them to improve social media."
See what you think, and then share your thoughts, your suggestions, your concerns and your hopes for the social media world in the future.
Jan Hyatt
Jan Hyatt is the owner of Unmatched Productions, LLC, a technology and business consulting company. For twenty years, she has used an extensive technical background and rare understanding of business to advise and assist companies of all sizes in aligning IT and business objectives.
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The Death of Social Media (You'll Like the Reincarnation) - Jan Hyatt
The Death of Social Media
(you’ll like its reincarnation)
Jan Hyatt
Copyright 2011 by Jan Hyatt
Smashwords Edition
Smashwords License Statement
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Copyright
Copyright © 2011 Jan Hyatt. All rights reserved, including the right to reproduce this book, or portions thereof, in any form. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical without the express written permission of the author. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials.
The publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.
Cover & eBook Designed by:
Unmatched Productions, LLC
Cover graphic courtesy Sergej Khackimullin - Fotolia.com
Acknowledgement
YouTube and Google are registered trademarks of Google, Inc. YouTube logo and images, and image of Google search used in compliance with published guidelines of Google, Inc.
Disclaimer
This publication is designed to provide general information regarding the subject matter covered and represents the opinion of the author and no other person or organization. Neither the author nor the publisher assume any responsibility for any errors or omissions, nor do they represent or warrant that the information, ideas, plans, actions, suggestions, and methods of operation contained herein is in all cases true, accurate, appropriate, or legal. The author and the publisher specifically disclaim any liability resulting from the use or application of the information contained in this book, and the information is not intended to serve as anything other than entertainment (and food for thought).
Dedication
This book is dedicated to my father – my mentor, my role model, my champion and my hero. I am what I am because of you, Dad.
Table of Contents
Introduction
Social Media Today
Social Media Today – the Good and the not-so Good
Social Media of the Future
Social Facilitators – A Social Browser
Social Facilitators – The Social Website
Social Aggregators
Social Locators
Social Communities
Future Social Media – The Revenue Model
What Will Drive the Social Revolution
Social Media Transformation Scenarios
A Social Wish List
Introduction
Remember AOL? Way back in the early 1990s, when the Internet