• book

From the Publisher

When Steve Jobs returned to Apple in 1997 after a ten-year exile, he wasted no time. He immediately eliminated any ill-conceived products that were dragging the company down. Then he fired dozens of people, curing what he termed Apple's infestation of "bozos" and paring down his team to a list of "A" players. A year later, Jobs introduced the revolutionary and colorful iMac computer. In the years that followed, he gave us the iPod, iPhone, and iPad. In 2011, he died of pancreatic cancer. Here, in this short-form book, are lessons for businesspeople everywhere.

Topics: Ambition, Leadership, Success, Innovation, Tech Industry, Informative, Essays, and California

Published: New Word City on
ISBN: 9781612307138
List price: $2.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Leadership Lessons: Steve Jobs
  1. This book can be read on up to 6 mobile devices.

Related Articles

Entrepreneur
2 min read

How Steve Jobs Blew Up the Rules of Branding

Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously invested their pennies. Branding promises were made solely in beautiful advertising, price was pretty much all that mattered at retail, and customer usage and satisfaction were afterthoughts. Oh, what a difference an iMac makes. It's also what makes Apple so hard for marketers to comprehend. Most
Fortune
2 min read

The Dramatic Makeover of Apple’s Retail Stores

APPLE IS THINKING DIFFERENT—AGAIN. This time, the tech giant wants to revolutionize the havens where it hawks its wares by making them destinations for far more than just gadgetry. Since 2014, retail chief Angela Ahrendts and design chief Jony Ive have been collaborating to revamp the wildly lucrative Apple Store, its glassy temple for iPhones, iPads, Macs, and Watches. In May the first fruits of that collaboration were on display at a new flagship store in San Francisco’s Union Square. Apple installed a 50-foot-tall video wall and created several areas for visitors to congregate. It also up
Nautilus
2 min read
Tech

6 Traits of Tomorrow’s Blockbuster Digital Technologies

If history adheres to timeless long-term trends, Walter Isaacson’s recent book on the digital revolution, The Innovators, could reveal a lot about the future of our digital age. Last week Isaacson, known for his biographies of Steve Jobs and Albert Einstein, spoke about the geniuses behind the last century of innovation at the New-York Historical Society, as part of the World Science Festival. Here are the biggest lessons that future innovators can learn from the recent past. A new advance, however mechanical, will be a good partner. Ada Lovelace predicted the partnership between humans and te