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Internet Marketing, SEO & Advertising
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About this ebook
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.
Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.
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Nicolae Sfetcu
Owner and manager with MultiMedia SRL and MultiMedia Publishing House.Project Coordinator for European Teleworking Development Romania (ETD)Member of Rotary Club Bucuresti AtheneumCofounder and ex-president of the Mehedinti Branch of Romanian Association for Electronic Industry and SoftwareInitiator, cofounder and president of Romanian Association for Telework and TeleactivitiesMember of Internet SocietyInitiator, cofounder and ex-president of Romanian Teleworking SocietyCofounder and ex-president of the Mehedinti Branch of the General Association of Engineers in RomaniaPhysicist engineer - Bachelor of Science (Physics, Major Nuclear Physics). Master of Philosophy.
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