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    Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
    Unavailable
    Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
    Unavailable
    Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
    Ebook287 pages4 hours

    Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

    By Seth Godin

    4/5

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    About this ebook

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

    Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
    LanguageEnglish
    PublisherSimon & Schuster UK
    Release dateDec 11, 2012
    ISBN9781471105777
    Author

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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    Reviews for Permission Marketing

    4/5

    133 ratings3 reviews

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    • 4/5
      Explains his concepts best in this must read. Great insight into Amazon & Yahoo. Brilliant insight into building a relationship with the customer. Great info on Opt-in email from a management standpoint. I believe this is Seth Godin's best book. Good information on how to educate your customer. I re- read this book this book all the time.
    • 3/5
      When it was released, it was surely grounding breaking for the time. Many of the principles are still relevant today within the content marketing ethos. However, the book clearly needs a revision to bring the examples of companies up to date. AOL? I'm old enough to remember them. I'm not sure how many others are...
    • 5/5
      The book shares with you the true and right way to properly handle marketing in today's world. Seth Godin breaks it down nicely as to why permission marketing will be the winner at the end and how it would reward companies and corporation that actually embrace it.

      A must read for every marketer.