The Ultimate Sales Machine Chet Holmes (BusinessNews Publishing Book Summary)
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About this ebook
This work offers a summary of the book "THE ULTIMATE SALES MACHINE: Turbocharge Your Business with Relentless Focus on 12 Key Strategies" by Chet Holmes.
Chet Holmes is a corporate trainer and business strategist who has consulted with more than a 1,000 companies. He has designed advertising and sales systems for companies in hundreds of industries and has developed 65 training products that sell in more than 20 countries.
According to Holmes, you only have to focus on 12 basic things or core competencies to turn your business into the "Ultimate Sales Machine". Success comes from doing the right things with pigheaded determination and persistence. In The Ultimate Sales Machine, the author thoroughly describes the twelve building blocks that you must have in place if your company is to succeed long term.
As Holmes explains, "you can profoundly improve your company or department if you absolutely commit to one hour per week in which you do nothing else but work on making the business much more effective". The Ultimate Sales Machine offers a path that businessmen who want their business to be more effective would be wise to follow.
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Reviews for The Ultimate Sales Machine Chet Holmes (BusinessNews Publishing Book Summary)
32 ratings2 reviews
- Rating: 4 out of 5 stars4/5Okay, it's another American book on business and this one is perhaps even more `American' than all the others. Everything is repeated, data is served in very small chunks, the author is shamelessly self-promoting on every single page, etc...
BUT
I do believe the content of this book and the learnings you get from it are extremely useful to increase your companies sales productivity. I also liked the link the author makes between business and life. Success in either one basically requires a very similar set of skills.
The Ultimate Sales Machine is a very practical book with exercises, examples, simply laid out strategies and tactics. The key learning, which I love, however, is the do-this-and-do-that but that `pigheaded discipline and determination' will bring you everywhere you want. And that's a great thought for (business) people to understand. - Rating: 4 out of 5 stars4/5This book gives a great explanation of educational marketing using his stadium pitch analogy. He shows how to attract more of those in your target market that are not interested now but may be in the future. The book goes into business growth and marketing too. I like his focus on marketing to your top 100. While there are many great ideas others appear over the top with his rah-rah never give up attitude, excessive marketing and suggestion to be everyone’s best friend. Also, while educational marketing makes sense he makes it sound like you will be the only company doing it. Even with these negative comments I would still highly recommend this book. In fact this is the second time I read it.