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    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    Unavailable
    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    Unavailable
    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    Ebook537 pages6 hours

    How the World Sees You: Discover Your Highest Value Through the Science of Fascination

    By Sally Hogshead

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    About this ebook

    You already know how you see the world.
    But do you know how the world sees you?
    How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

    Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

    To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

    LanguageEnglish
    PublisherHarperCollins
    Release dateJul 1, 2014
    ISBN9780062230706
    Author

    Sally Hogshead

    Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

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    Reviews for How the World Sees You

    4/5

    14 ratings2 reviews

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    • 5/5
      I loved it. Very practical methods for finding ways to communicate based on your personality. I feel more comfortable with being more of who I am. Thank you, Sally!
    • 5/5
      In this book, Sally Hogshead extends the ideas she introduced in her first book, Fascinate, and applies them not to corporations or products, but to individuals, in order to help them create their "personal brand." If you've ever choked when trying to answer the question "Tell me about yourself," this book is for you. Hogshead's system, which clearly has its roots in MBTI personality typing, hones in on key personality traits that describe your approach to business and personal situations. The theme of the book is that all approaches are valid, and she frames these qualities in positive terms that let you describe yourself with confidence. In contrast to MBTI she has developed her system with the intention of making money, and while the companion website provides a wealth of free information, there are also ample opportunities to buy even more. Still, her ideas are interesting, and the book is well enough written to stand on its own.

      1 person found this helpful