Guide to Effective Retail Merchandise Management: A Step by Step Guide to Merchandising in a Retail Store: Small Business Management
By Meir Liraz
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About this ebook
This guide concerns itself with retail merchandise management which involves:
what merchandise to carry in stock
how much to buy and stock of each item
how much selling space to give each item
what price to charge for each item
how to display, advertise and promote each item
Merchandise management is sometimes mistaken with merchandising. Merchandising refers to good in-store display and promotion of merchandise. Merchandise management, as described above, is much more, as will be seen in the discussion to follow in this guide.
My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Table of Contents:
1. Introduction
2. Selection Of Merchandise
3. Gross Profit
4. Profit Per Square Foot
5. Allocation of Space Based on Profit Per Square Foot
6. Gross Profit On Investment
8. Stockturn
9. Using Profit/Investment, Profit/Sq. Ft. and Stockturns
10. Implementing A Merchandise Improvement Program
11. Gradual Replacement of Undesirable Merchandise
12. Checklist For Improving The Merchandise Mix In Your Store
13. Retail Pricing, Sales And Markdowns
14. Sales and Markdowns
15. Retail Advertising And Promotion
Meir Liraz
My name is Meir Liraz and I am the author of the books presented on this page. Whether you are presently running your own business or just planning to start one, my books can be the best business investment you have ever made. Each of the books presented cover a specific business topic featuring all the guidelines and tools you need to master that topic. The strategies and advice that I provide are complete and easy to use, you'll no longer worry about over-looking an obvious solution to a situation... no longer be forced to turn to expensive outside consultants... no more time-wasting and money-draining due to lack of knowledge... no longer struggle trying to handle frustrating situations that could have been avoided before they turned into costly problems. My books cover a variety of essential business topics, they will teach you scores of tricks, secrets and shortcuts - and teach them so that you can start using them at once. This series does far more than impart knowledge... it inspires action. Each of the books is packed with guides, forms, worksheets and checklists. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project. But do you really need all this knowledge? You bet! Here's why ... According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as an entrepreneur, a business coach and consultant to managers, I've seen practically dozens of business owners go under and lose their businesses - not because they weren't talented or smart enough - but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where my books can help... ... they will teach you how to avoid the common traps and mistakes and to do everything right the first time. I've included in the books everything that I've learned during my 31 year career as an owner of several successful businesses, a business coach and a consultant. What an amazing resource... just flip through the list of books - find the topic that applies to your specific situation - adopt the easy to follow advice - and that's it. It's like having a business consultant at your side 24 hour a day.... at a fraction of the cost.
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