Why Motivating People Doesn't Work . . . and What Does: The New Science of Leading, Energizing, and Engaging
By Susan Fowler
4.5/5
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About this ebook
Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven't understood their alternatives and don't know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation.
Optimal Motivation has been proven in organizations all over the world—Fowler's clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler 's book is the groundbreaking answer for leaders who want to get motivation right!
Editor's Note
Optimal Motivation...
Selected by Soundview Executive Summaries as one of the top 30 business books of 2014 and excerpted in “Fast Company”, Fowler's look at the fallacies of traditional carrot-and-stick motivation is a must-read for any leader.
Susan Fowler
Susan Fowler is one of the world's foremost experts on personal empowerment and has spoken on the subject in all fifty of the United States and more than twenty foreign countries. With Ken Blanchard and Laurence Hawkins she created -- and is the lead developer of -- Situational Self Leadership;®, which focuses on empowerment and taking the initiative when you're not in charge. She is an adjunct professor for the University of San Diego's masters of science in executive leadership program.
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Reviews for Why Motivating People Doesn't Work . . . and What Does
12 ratings2 reviews
- Rating: 3 out of 5 stars3/5This was a good read. I like how the author put things together. I plan on trying some of this for myself.
- Rating: 4 out of 5 stars4/5Innovative approach to motivation. Depends on situation.
1 person found this helpful