Freelance Blog Writing: Writing Better Web Content
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About this ebook
Delivering quality web content is an indispensable part of online marketing. Content marketing is the foundation of brand building, whether you are a freelance writer or a large corporation. Effective content marketing is much more than broadcasting information. It's just a way of getting the conversation started.
The goal of web content writers must be to address an audience directly and personally. We must be passionate about helping people acquire knowledge, solve problems, and achieve their goals. For our content to have any impact, it must deliver unique value to our readers.
"Writing Better Web Content" helps you analyze the quality in web content. It helps you establish your voice in writing, which is a critical part of creating and sustaining a brand or service. It explores ideas to help you make better connections with your audience, better optimize your articles for search engines, and better promote your hard work in social media networks.
There are certainly a lot of books written about writing better web content. The problem is that a lot of these books just give instructions and don't really go into any detail about how to apply those instructions to get better results. The authors of "Writing Better Web Content" have not only provided ideas and techniques to help you become a better freelance writer, but they have made suggestions as to how to apply these principles to make your passion for writing more enjoyable and more profitable.
Kenneth Dale Bradford
I was born Kenneth Dale Bradford and for whatever reason, seems like country folks always wanted to call people by their middle names. When I entered the U. S. Air Force and met my wife, Maggie, my name was changed to Ken. I spent my younger years in the Yellow Creek area of Dickson County Tennessee. My father was Roby Bradford and my mother was Alma Hamilton. Mama worked at the shirt factory and my Daddy was a farmer. They both worked very hard. Even though we were very poor, country life was fun for me. I always looked forward to the spring and summer. There was just something amazing about the sounds and smells of spring in the country. Some people would call my younger years a tragedy, but I call them a blessing. I learned the value of hard work from both my Mama and my Daddy. I learned how faith in God could get you through anything from my dear Mama. Even though there were six of us, I was the youngest and spent a lot of time alone with my thoughts.The best part of being alone is that I was the only one to get in that #3 wash tub to take a bath. To me, home was never a place; it was a feeling. It was the way people I loved said my name. Aunt Pete, James’s Mom, and my Mom were sisters, so that made us first cousins. James and I spent some time together as kids and we never really did anything mean, but we just didn’t like to be bored. James is an important part of my childhood and getting to put this book together with him was a special treat. I really thought that getting my age would take longer, but time just keeps on slipping away. Getting "Two Peas In a Pod With a Lot to Say!" published allows me to take one more thing off my bucket list. Hope you enjoy it!
Read more from Kenneth Dale Bradford
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Reviews for Freelance Blog Writing
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- Rating: 5 out of 5 stars5/5It was really helpful to set my mind and starting to make of my blog company a serious matter.
Book preview
Freelance Blog Writing - Kenneth Dale Bradford
Freelance Blog Writing: Writing Better Web Content
by Ken Bradford and Dr. Deborah C. Bauers, LPC
Copyright 2014 Ken Bradford & Dr. Deborah C. Bauers, LPC
Smashwords Edition
Without limiting rights under the copyright reserved above, no part of this publication may be reproduced, stored, introduced into a retrieval system, distributed or transmitted in any form or by any means including, without limitation, photocopying, recording or other electronic or mechanical methods, without the prior written permission of the authors, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. The scanning, uploading, and/or distribution of this document via the Internet or via any other means without the permission of the authors is illegal and is punishable by law. Please purchase only authorized editions and do not participate in or encourage electronic piracy of copyrightable materials.
We have taken great care in providing the best available information at the time of creation. The authors take no responsibility for content on cited websites or other referenced sources that may change after publication of this book.
Cover design by:
Ken Bradford
http://blog-web-content-marketing.com/
Freelance Blog Writing: Writing Better Web Content
Notice to Reader
By purchasing this ebook you are stating that you are fully aware that you will be sent the ebook or download link via email and that this purchase is NOT refundable. Legally, you can save one copy of the purchased ebook to disk for your own personal use. However, it is illegal to distribute your copy to those who did not pay for it. You may not distribute the ebook to other individuals by using email, floppy discs, zip files, burning them to CD/DVD, selling them on any type of auction website, making them available for free public viewing or download on any website, offering them to the general public offline in any way, or any other method currently known or yet to be invented. You may not print copies of your downloaded book and distribute those copies to other persons. Doing any of these things is a violation of international copyright law and would subject you to possible fines or imprisonment. Violators will be prosecuted to the fullest extent of the law.
Table of Contents
Introduction
Chapter 1: Psychology & Motivation for Blogging
Chapter 2: Characteristics of a Successful Content Writer
Chapter 3: Advice for New Writers
Chapter 4: Dealing With the Frustrations
Chapter 5: Reasons Why Freelance Writers Are Underpaid
Chapter 6: Effective Blog Article Structure
Chapter 7: Defining Quality Web Content
Chapter 8: Good Writers Must Become Good Editors
Chapter 9: Basic SEO for Bloggers
Chapter 10: Blogging and Social Media
Chapter 11: Creating Social Network Profiles
Chapter 12: Niche Blogging vs. General Blogging
Chapter 13: Is Guest Blogging Still Important?
Chapter 14: Choosing a Content Writing Service
Conclusion
About the Authors
Dr. Deborah C. Bauers, LPC
Ken Bradford
Introduction
With all the blogs on the Internet it must be easy to start a blog, right? Yet when you start reading content there often seems to be something missing. The information is all there. The copy looks clean. Yet nothing that you read jumps out at you and grabs your attention. Why is that? Probably because the article writer doesn’t know how to use words to capture an audience.
Writing Better Web Content
will help you become a better freelance writer. Each chapter in our book has been carefully chosen to deliver invaluable information in a simple, conversational tone. We want to help you succeed in meeting your goals and delivering content that will captivate your readers. Whether your objective is to educate, challenge or entertain, this book can help you do it all.
With just the right tools and the commitment to deliver what people are looking for, you will soon join the ranks of highly successful blog writers. So, let’s turn the page and get started by taking a look at how understanding the psychology and motivation for blogging can help you think like a blogger.
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CHAPTER 1
Psychology & Motivation for Blogging
Establishing your own reasons
You may not have realized that when you decided to become a blogger you would explore the psychology behind blogging and your motivation for doing