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    Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students
    Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students
    Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students
    Ebook206 pages29 hours

    Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students

    By Ellen Lupton and Maryland Institute College of Art

    3.5/5

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    About this ebook

    The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
    LanguageEnglish
    PublisherPrinceton Architectural Press
    Release dateAug 12, 2014
    ISBN9781616893460
    Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students
    Author

    Ellen Lupton

    Ellen Lupton is a designer, writer, and educator. She has written numerous books about graphic design, including Thinking with Type, Graphic Design Thinking, and Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers. She teaches in the Graphic Design MFA program at Maryland Institute College of Art in Baltimore (MICA), where she proudly serves as the Betty Cooke and William O. Steinmetz Design Chair. She is Curator Emerita at Cooper Hewitt, Smithsonian Design Museum in New York City, where her exhibitions included Herbert Bayer: Bauhaus Master and The Senses: Design Beyond Vision. Lupton loves reading, writing, teaching, and learning new things about design.

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    3.5/5

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    • 3/5
      I thought this book was very good! I would reccomend it to everyone.
    • 3/5
      Since Gutenberg, fonts have spent a lot of effort at perfecting how words appears on print. However, in the last several decades, screens have taken over. Thus, there has been a subtle shift in paradigms. For example, humans read text on screens typically further away than print; thus, designs for screens need to have a larger font size. To explore these nuances, Lupton (an established expert in typography) and her students at the Maryland Institute College of Art wrote this book, filled with graphical examples to inspire.First, the good. This book is best considered as an anthology or collection of examples. Because these examples often come from her students, they take on a variety of forms and styles. Anyone looking for a starting point on a topic can find something useful in this book. Oftentimes, references for further research are provided with the example; this provides a treasure-trove to the engaged reader. Details are picked up in the text that can inform anyone engaged in the typography business, whether designers, writers, developers, or students.However, because this book is a compilation, it lacks a consistent message and can vary thematically too much. Those expecting to see Lupton’s genius at work here might feel disappointed. The graphical examples and the accompanying captions are often stronger than the main text. Such an approach might not hurt this work’s affinity with designers, but other audiences like developers or writers could likely benefit from more theory. The last chapter in particular – on animated text – seemed to lose cohesion as a sequence of exciting examples instead of centrally conveying a theme.Summary: Great with examples but lacking a strong theoretical message.

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