Dominate your market with Twitter: Tweet your way to business success
By John Smith and José Llinares
3/5
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About this ebook
John Smith
John was born in Norwich, Norfolk from a merchant family. He made his first dives among the wrecks on the east coast of the North Sea. For few years he worked on British oil rigs and then moved to Sharm El Sheikh in Egypt where he worked as an underwater guide. After he moved to Thailand and then to the Philippines. He now lives in Florida where he is a diver and writes novels. His articles on diving and marine biology have been published in many magazines
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Reviews for Dominate your market with Twitter
5 ratings1 review
- Rating: 3 out of 5 stars3/5This guide on how to use Twitter is perhaps not intended for people who are trying to establish a new business, more at people with an established business (or other organisation), who want to make use of Twitter to let the public know about new developments, and for customer relations. This book would also be of interest to anyone who just wants to know how to use Twitter. It walks you through joining Twitter and finding followers, although warns against following just “anyone”. The world of social networking is changing fast, and this book only came out last year but is already a bit out of date, as new Twitter applications seem to come along on a regular basis. Twitter itself is having a revamp at the moment (Facebook has just had one). It isn’t a comprehensive guide, but adequate for a newbie to Twitter to get started.
Book preview
Dominate your market with Twitter - John Smith
Introduction
Social networking is this year’s black. It will probably be next year’s black too. Leading the charge and this ‘fashion revolution’ is Twitter. The idea that an application which allows users to write text-based posts of up to 140 characters could be so popular (at the time of writing there are over 140 million active users worldwide, generating over 340 million tweets a day. The most followed individual (Lady Gaga - since you ask) has over 20 million followers and events of truly earth-shaking significance (Superbowl, Madonna concerts, etc.) see Tweeting at a rate of over 10,000 messages a second.
Why the fuss? Why does Twitter need a book? Well, like it or loathe it, there’s something about Twitter that works. Individuals are using it to communicate with each other for fun (and in some extreme cases to report they’ve been arrested in hostile countries or got lost on a mountain) and companies are using it to successfully market themselves and, crucially, to make money. Twitter can be grouped as part of the general social marketing milieu, but it is its own beast, quite separate from the large social networking web sites. It has its own rules, its own potential and therefore needs to be embraced by an individual or a corporation whenever you are planning to communicate via the internet.
This book is intended for individuals, bloggers, web site owners, marketing managers, project managers and anyone interested in promoting themselves, their group or their business effectively. It is for the non-techie who wants to be involved. It will show you how to research, prepare and run your own Twitter social marketing campaign and will also give you the tools and the confidence to be able to explain to other team members, clients and anyone else you care to talk to, about what Twitter is doing for you, and what it can do for them.
There is no official guide to how you can make Twitter work better for you, your group or organisation, or your business, but we trust you will find this ‘unofficial’ guide to be clear, concise and effective. We’ve tested these techniques on a number of accounts, both high profile and the more obscure; we assure you they work, and they work well. Ready to get started? Then let us take your hand (metaphorically speaking, of course!) and let’s Tweet until we can tweet no more….
1. Twitter – what’s it all about?
one of the fastest-growing phenomena on the Internet.
The New York Times
Twitter is on its way to becoming the next killer app.
TIME Magazine
Suddenly, it seems as though all the world’s a-twitter.
Newsweek
In the beginning….
Our professional online marketing careers began in 1998 when the Internet as a medium for exchanging information was already established, (well, certainly among techies and academics). The whole concept of electronic communication to and by the masses was still very much in its infancy. Social networking was a phrase that was still to be coined. Fast forward to the present day and we’re awash with blogs, email, web sites, applications, widgets, social networking and ever-new ways to distribute and receive information. Twitter is the latest of these ‘tools’ that will apparently make our lives better, make companies more competitive and profitable and even improve our sex lives. I might be making the last bit up.
So, with all of the noise out there, what makes Twitter special, why will it succeed where others fail and how can I dominate my market using it?
Well, hopefully this book will answer that question and better explain why Twitter is taking the internet world by storm as well as making the print media sit up and take notice; here are just a few recent comments.
What on earth is Twitter anyway?
Twitter is, at first glance, completely mad; tell the world what you are doing in 140 characters or less, and read what the world is doing in 140 characters or less. Simple, yet extremely powerful. Twitter is the ‘marmite’ of internet applications – it has some hardcore followers who see it as revolutionary and it has its fair share of detractors who just think it’s plain stupid. Twitter is ridiculously easy to use, and therein lies its strength – a low barrier to entry and simple raison d’être, yet it has already spawned hundreds of Twitter-based applications, a worldwide following and is used, daily, by millions.
…Err, sorry…What?
OK, a few definitions first. Often commentators refer to online communities and social networks as if they are the same thing. But there are some differences.
A community is based on a strong tie relating to a subject (known as the ‘social object’) and people gather together around it. Online communities therefore centre on a common subject of interest, and the members of the community discuss, share opinions and socialise. The best examples of online communities are online forums. Online forums are always focused on a specific subject; programming, cooking, films… Once you have registered on an online forum you can access all of the information, take part in discussions and have access (such as the ability to send direct messages) to the other members.
Social networks are based on let’s say ‘loose ties’, they are more people connectors than information depositories. People may join a social network because they have a similar interest to other members, which allows the connection, but the network is broad and allows migration into other areas of interest. Currently, the most popular example of social networking