365 Social Media Tips: A year of ideas for marketing your business via LinkedIn, Twitter, Facebook and more!
By Karen James
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About this ebook
This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!
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Book preview
365 Social Media Tips - Karen James
Publishing details
An Enterprise Nation book
www.enterprisenation.com
HARRIMAN HOUSE LTD
3A Penns Road
Petersfield
Hampshire
GU32 2EW
GREAT BRITAIN
Tel: +44 (0)1730 233870
Fax: +44 (0)1730 233880
Email: enquiries@harriman-house.com
Website: www.harriman-house.com
First published in Great Britain in 2012
Copyright © Harriman House Ltd 2012
The right of Karen James to be identified as the Author has been asserted in accordance with the Copyright, Design and Patents Act 1988.
ISBN: 9781908003317
British Library Cataloguing in Publication Data
A CIP catalogue record for this book can be obtained from the British Library.
All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior written consent of the Publisher.
No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading material in this book can be accepted by the Publisher or by the Author or by the employer(s) of the Author.
About the author
Karen James has run a successful virtual assistant business, Cloud VA, since 2004, providing administrative support to small businesses across the UK (and in France and Spain!).
Karen spent 16 years as a secretary before going back to college at the age of 32 to gain a degree in business management and a promotional practice qualification from the Chartered Institute of Marketing. After three years as a marketing manager for a small pub chain, redundancy prompted her to look at self-employment and Cloud VA was born.
Having built up a solid reputation as a virtual assistant it made sense to add social media marketing support to Cloud VA’s services. Karen has helped many business owners set up their social media accounts, giving them practical advice in simple terms on a one-to-one basis and in a workshop setting. She also helps clients develop social media plans that integrate with their marketing strategy, helping them to build brand awareness and generate leads online.
Karen is passionate about giving small businesses the tools and knowledge they need to use social media as part of their promotional mix.
Introduction
365 Social Media Tips covers LinkedIn, Twitter, Facebook, YouTube, SlideShare, HootSuite and blogging. It includes practical tips on the features of each platform, and where to find them, as well as ideas on how to use them for your business. Read it from beginning to end or just dip into a section as and when you need to.
If you’d like regular updates on social media for business please connect with me on:
twitter.com/karenjpa
www.facebook.com/cloudva
I look forward to seeing you. :-)
Karen James
Cloud VA
www.cloudva.co.uk
The Tips
1. Join LinkedIn, the world’s largest online professional network. It has 120 million members in over 200 countries and in 2011 LinkedIn members did nearly 4.2 billion professionally-oriented searches.
Go to: www.linkedin.com
2. Make your LinkedIn URL unique. If possible, choose your own name. If that’s not available try your name plus something that reflects your business e.g. joebrownconsultant. It looks better on a business card and you’re easier to find in a search.
How: In your Profile box scroll down to Public Profile, click Edit, then in the right-hand side of the page click on ‘Customise your public profile URL’.
3. Upload a simple, professional, head and shoulders shot as your profile picture. If you’ve been to a networking event and someone is searching for you afterwards you’ll be easier to recognise.
4. Your personal LinkedIn Profile picture should not be your logo (see Tip 3). People like to deal with people not brands.
5. Make your profile headline work for you. Don’t just put ‘Owner’ or ‘Managing Director’ – this is a chance to tell people exactly what you do in a couple of lines, e.g. Motivational Business Coach, Social Media Trainer, Author of ...
6. Experience Section: Make sure your past experience reflects what you’re doing now. Your previous positions should build on each other to show off your expertise. If you’ve changed professions then include qualities/skills that are transferable.
7. Summary Section: Use this section to really showcase your expertise. Let people know how you’re qualified to do what you do; explain how you solve your clients’ problems. Include examples of clients you’ve worked with.
8. Include your Twitter ID on your LinkedIn profile. (I would be wary of automatically sharing all your tweets on your LinkedIn profile if they’re not purely professional.)
How: Click the down arrow next to your name in the top right-hand corner, click Settings and click Manage