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    Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business
    Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business
    Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business
    Ebook151 pages1 hour

    Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business

    By Mark Shaw

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    About this ebook

    Making an impact, 140 characters at a time
    Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.
    The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.
    LanguageEnglish
    PublisherHarriman House
    Release dateMar 21, 2011
    ISBN9781908003041
    Twitter Your Business: A Beginner's Guide to Using Twitter to Successfully Promote You and Your Business
    Author

    Mark Shaw

    Mark Shaw is the Director of the Global Initiative Against Transnational Organized Crime. He was previously a professor of justice and security at the University of Cape Town, and a senior official in the UN Office on Drugs and Crime.

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    • 5/5
      Muy buen libro. Habla claramente como uno debe utilizar esta red social para crecer

    Book preview

    Twitter Your Business - Mark Shaw

    Publishing details

    HARRIMAN HOUSE LTD

    3A Penns Road

    Petersfield

    Hampshire

    GU32 2EW

    GREAT BRITAIN

    Tel: +44 (0)1730 233870

    Fax: +44 (0)1730 233880

    Email: enquiries@harriman-house.com

    Website: www.harriman-house.com

    First published in Great Britain in 2011 by Harriman House.

    Copyright © Harriman House Ltd.

    The right of Mark Shaw to be identified as author has been asserted in accordance with the Copyright, Design and Patents Acts 1988.

    ISBN: 978-1-908003-04-1

    British Library Cataloguing in Publication Data

    A CIP catalogue record for this book can be obtained from the British Library.

    All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published without the prior written consent of the Publisher.

    No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading material in this book can be accepted by the Publisher or by the Estate of the Author.

    This book is dedicated to the two most important people in my life: To my Daughter Jessica, who is the most precious thing to me, and to Pauleen, without whom I would not have had the courage to start writing this book.

    Introduction

    Twitter is my most favourite form of social media! It’s fun, it’s frivolous, it’s fast... it takes virtually no time out of my day, and I love using it. In c.12 months I’ve acquired c.5k followers. What’s more, it’s helped me build my (paying) client base phenomenally. I hear about news the moment it’s happened plus I can keep in touch with all my friends with single tweets. A simply brilliant communication tool.

    Rachel Elnaugh, entrepreneur, creator of the market-leading experiences brand Red Letter Days, founding-member Dragon from the first and second series of the BBC’s Dragons’ Den, author of Business Nightmares and now a professional speaker and award-winning business mentor. www.rachelelnaugh.com

    What this book covers

    In this book I cover everything you need to know to be effective with your time and to reap the best rewards for your effort spent on Twitter. I will show you how to set up your account, gain new followers, find new people to communicate with in your target sector; how to listen, search, engage, make the most of your network, drive more traffic to your website, gain more visibility; and at the same time have fun and be sociable.

    The basics

    Twitter is not a broadcasting station or a direct selling platform but a communication channel which, in its simplest form, allows you to post updates of a maximum of 140 characters on what you are doing. Twitter users who have chosen to follow you will see these updates in their Twitter account. By following others, you are able to receive updates from them. Twitter can be accessed from a computer, mobile phone, or other portable device, such as an iPad.

    The genuine value of Twitter is in the ability to search for real people talking about real stuff right now and in real time.

    Twitter is big and growing

    In December 2010 Twitter had approximately 200m accounts worldwide, with approximately 300,000 new accounts being opened daily. It is therefore a community you should not ignore. Around 90m tweets are sent every day and in the year from December 2009 to December 2010, 25bn tweets were sent.

    From humble beginnings – how Twitter began and how it is used now

    Twitter started out in early 2006 when three men, Biz Stone, Evan Williams and Jack Dorsey, started to play around with the concept of allowing people to send short, 140 character updates to their friends and families via their mobile phones, effectively allowing them to share moments of their lives with a number of people at the same time.

    People could enter a response to the question What am I doing? and easily update anyone following them about what they were up to. Likewise, you could be updated by all your friends, family and even celebrities.

    Over time the initial idea of how people could use Twitter has changed dramatically. This was amply illustrated when Janis Krums took a photo of the US Airways flight that crash landed in the Hudson River in January 2009. Within minutes this photo was on Twitter and winging its way around the world – it was clear that communication through Twitter was far quicker than through traditional media. Suddenly Twitter was a breaking news communication tool.

    Twitter has also morphed into an excellent business and marketing tool. Its rapid growth means there is now a strong likelihood that anyone can find clients, customers, strategic partners and suppliers, and even new business market sectors, by using it.

    By becoming visible in the Twitter community you can create advocates, which in time can lead to referral business. Twitter not only allows you to demonstrate an area of expertise but affords a vehicle to gain a wide recognition of expertise that traditionally would have been difficult to achieve, if not impossible, without expensive PR.

    Twitter is an excellent signpost to other things. It can drive people to read your blog posts, articles on your website, videos on YouTube and so on. It is a great way to gain extra publicity for your content, for free.

    It can also help with increasing your personal branding, gaining feedback, carrying out market research, making new friends, notifying your customers of special deals, offering fast help and support, and informing people of your whereabouts for impromptu meetings. Perhaps best of all, it is fast and totally mobile – you can access Twitter from anywhere in the world where there is an internet connection, via your computer, mobile phone, iPad, etc.

    Twitter is a great communication channel for finding, conducting and managing business. However, knowing how to use it properly and effectively with the correct etiquette is essential if you seek to reap the benefits.

    I find on Twitter I’m immediate, personable and approachable, which fosters my sense of community whether business, sport or personal.

    Kriss Akabusi MBE MA

    A real-time search engine

    The goldmine of Twitter is its search engine. In many respects this is similar to Google and others, but there are some major differences. Firstly, search engines are traditionally used to find suppliers whereas Twitter’s search engine can be utilised by a supplier to find individuals who are in need of their service. Secondly, Google uses algorithms for its search criteria while Twitter is real time and user driven. Furthermore, Twitter’s search allows the individual looking

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