Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    Unavailable
    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    Unavailable
    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    Ebook506 pages6 hours

    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    By Dan Olsen

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    Listen to the audiobook instead

    About this ebook

    The missing manual on how to apply Lean Startup to build products that customers love

    The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

    The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

    If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

    • Determine your target customers
    • Identify underserved customer needs
    • Create a winning product strategy
    • Decide on your Minimum Viable Product (MVP)
    • Design your MVP prototype
    • Test your MVP with customers
    • Iterate rapidly to achieve product-market fit

    This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

    Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

    LanguageEnglish
    PublisherWiley
    Release dateMay 27, 2015
    ISBN9781118960967

    Related to The Lean Product Playbook

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The First 90 Days

      Feb 1, 2018

      The First 90 Days
      14 min read

    • Article

      Strategy + Design Thinking = Stakeholder-Centric Design

      Sep 1, 2018

      OVER THE PAST 15 YEARS, design thinking has had an explosive impact on innovation and commercialization, especially within established firms. The Rotman School’s former Dean, Roger Martin, has contributed mightily to these advances, notably through h

      6 min read

    • Article

      From The Editor.

      Aug 4, 2020

      From The Editor.
      2 min read

    • Article

      Is R&D a Prodigal Child?

      Jul 9, 2018

      Is R&D a Prodigal Child?
      4 min read

    • Article

      The Three Cornerstones of a Smart Business

      Jan 1, 2019

      Adaptable Products. Algorithms cannot iterate without the products—the online consumer interface that delivers customer experience directly while gathering consumer feedback to adjust algorithm models. Google’s search bar is a classic example of prod

      1 min read

    • Article

      What It Takes To Be A Smart Business

      Jan 1, 2019

      Why is it important for every Western businessperson to be familiar with Alibaba's business model? Alibaba’s business model provides key insights into the future of strategy. The sources of competitive advantage have shifted dramatically, and compani

      6 min read

    • Article

      The Era of Human + Machine Innovation

      Jan 1, 2019

      Interview by Karen Christensen In today's environment, organizations that don't keep up with customers' evolving needs are doomed. What is the best way to get a handle on these evolving needs? The first step in understanding your customers is to acce

      5 min read

    • Article

      Cognitive Enterprise

      Dec 1, 2021

      Cognitive Enterprise
      6 min read

    • Article

      The Elements of Value

      May 1, 2018

      The Elements of Value
      8 min read

    • Article

      Industry Insights

      Jun 22, 2023

      New research from GenesysⓇ reveals the number one challenge for APAC organisations is keeping up with rising consumer expectations, putting their bottom line at risk as they struggle to deliver relationship-building experiences. Poor customer experie

      3 min read

    • Article

      The Data-Empowered Organization

      Sep 1, 2022

      A FEW YEARS BACK, the media was full of articles about how Big Data would solve a perrennial challenge: gaining valuable customer insights. Today, it is everywhere because of the growth of devices recording data and the connectivity between those dev

      6 min read

    Reviews for The Lean Product Playbook

    4.5/5

    16 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Outstanding book. A cristal clear step-by-step tutorial on how to create new products efficiently.