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    Make Money With Your Bike: New Strategies for Jobs and Business
    Make Money With Your Bike: New Strategies for Jobs and Business
    Make Money With Your Bike: New Strategies for Jobs and Business
    Ebook150 pages2 hours

    Make Money With Your Bike: New Strategies for Jobs and Business

    By Richard Pawlowski

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    About this ebook

    If you've got a bike or a business – this book is for you.

    Entrepreneurial companies everywhere are coming up with new bike models, some part electric, some part pedal. It seems new technologies are unlocking all kinds of incredible solutions for getting more people where they want to go - on bikes. What used to be futuristic and impossible, might now be a probable new business opportunity that could be worth billions. Bikes are forcing new and much better, city-wide, transportation systems everywhere. Cities and towns are re-designing streets and highways to accommodate bike riders and new technologies.

    Bikes are a $6 billion a year industry in the USA and bikes actually outsell autos in total units sold. Sales projections for the year 2018 show an interesting new trend for electric bikes. Sales for ebikes will be over 42 million units. Got that? E-bikes are coming on very strong because of new technology, usability and the green sustainability trends.

    However, the fact is, most bikes never make money for its owner, especially in the USA. There are millions of bikes, literally, just collecting dust and waiting for it’s owner to creatively earn a buck with it. A bike can be much more than just an exercise tool or part-time fun thing. In the near future, your bike could become a money maker for you. Merely renting out or sharing your bike, can be a special new way to earn money with it.

    This ebook, “How To Make Money With Your Bike,” will show you why you should quickly learn more about the low and hi-tech trends and industries emerging around bikes, billboards and bike trailers. Your bike, with a well designed message on a bike billboard can also be a new fund- raising tool and/or delivery vehicle with many local economic impacts.

    There is a new “selfie bike billboard" trend afoot (literally) and we’ll get into some interesting aspects of what that potential is and for who.

    The first review of the book came in with this: "Richard Pawlowski’s thoughtful and fact-filled work here would have been a huge help to us had it been available five years ago. You can now take advantage of our mistakes. He outlines many of the mistakes we made which could have saved us a few years and some R&D money. His advice here is appropriate not only for a bicycle related business, but for any startup. Richard’s many years of entrepreneurship and pivoting when things went a little sideways, give him the perspective to know there is opportunity here." – Andrea Lieberman

    We’re going to introduce you to some unusual service and delivery bikes and discuss other new ideas such as book bikes, food delivery bikes, bike billboards, hauling bikes, bikes with RVs attached (we call them ShelterPods) and even a bike with its own TV show (we love this idea). If you are one of those 9 million Americans with an RV (recreational vehicle) and an iPhone, we’ll also show you a brand new way of making money with a bike billboard - especially if you’re full-timer and join a new network being formed. We’ll show you how you can reach into new bike-related niches with your own unique creativity too - regardless of your current business or profession. We’ll also suggest ways of teaming up with your local merchants, sign and bike shops, and riders associations for extra income and business development.

    We’ll point out some special manufacturers and share our research into the best models to use and also tell you about our own worst design, employment and marketing mistakes. We’ll also share some unique strategies and how we (and many others) have made good incomes with our bikes - and how you can do it too - full or part-time.

    Get this book and join us in our bike billboards network.

    LanguageEnglish
    PublisherRichard Pawlowski
    Release dateJun 17, 2015
    ISBN9780988898554
    Make Money With Your Bike: New Strategies for Jobs and Business
    Author

    Richard Pawlowski

    Richard Pawlowski is a retired architect, ex-real estate developer, entrepreneur, former economic columnist for San Pedro Today Magazine. His first ebook 2 Years in Tent was published in 2013 and the ROAD KILL DIET is a companion ebook to his first book. Richard is considered a “serial entrepreneur” and was the first seller and manufacturer of bike billboards in the USA. He was also founder of the first discount real estate franchise in the USA which had 150 people in 30 offices who did over $300,000,000 in sales. He's also become an authority about the economic effects of feminism on American men. He has recently also published The New Power of American Women and Bogus Beauty to shed light on these esoteric subjects. He’s an active grandpa who provides marketing and startup consulting via VentureXPO Group. Richard has 3 grown sons, a daughter and three grandchildren. He currently lives with his wife of 49 years in Depoe Bay, Oregon.

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      Book preview

      Make Money With Your Bike - Richard Pawlowski

      Introduction

      Forward

      Oh, if only we had read this book before we started our outdoor marketing company.

      My son, Jace, and I started a bicycle billboard advertising company in 2010 out of sheer necessity. We had 96 brand new condominiums to sell just as the real-estate market was hitting its nadir, and we had no money for marketing. We had spent money on inserts in the local newspaper, tried radio and internet advertising, but we weren’t getting much attention. What we needed to do was get our message in front of a very specific audience: middle-aged, affluent homeowners who were ready to downsize and potentially buy our beautiful - but empty - condos.

      About a mile from the condo project was a beautiful outdoor concert venue. One lovely summer evening after spending the entire day working on the landscaping, we drove past the concert field just as 8,000 people were walking from the parking areas around the field to the entrance gate. Those people were OUR target audience!

      During the drive home we talked about how to get our message in front of those people. Jace suggested we ride bicycles through the parking lots and hand out brochures. I added that we needed a big image of the condos to show people how lovely they were.

      Well, we built some of our own bike billboards and Jace and his classmate rode them at several concerts. Bottom line - they worked! They successfully tripled the number of the visitors to our sales office. Not only did we get the right people looking at the signs and reading our brochures while actually talking with our riders, but Jace was asked if he would be available to advertise for other businesses. From that successful experience, our ad business was born.

      It was an exciting start to a business that has grown and thrived over the past five years. Many iterations later we are delivering a much-needed and highly sought-after advertising medium, and having a ton of fun doing it.

      Richard Pawlowski’s thoughtful and fact-filled work here would have been a huge help to us had it been available five years ago. You can now take advantage of our mistakes. He outlines many of the mistakes we made which could have saved us a few years and some R&D money. His advice here is appropriate not only for a bicycle related business, but for any startup. Richard’s many years of entrepreneurship and pivoting when things went a little sideways, give him the perspective to know there is opportunity here. I join Richard in his mission to encourage more people to give this a try - to add your own creativity and knowledge to the concept of using human-powered, two-wheeled vehicles to build a business and to better communicate your message.

      Andrea Lieberman, Founder and CEO, Biking Billboards

      Section 1

      The Sustainable Future

      Bring ideas in and entertain them royally, for one of them may be the king. ​

      – Mark Van Doren, American poet and scholar

      ~~~~~~

      In 2013, over 16.2 million bikes were sold in the USA. Bikes are a $6 billion a year industry in the USA and bikes actually outsell autos in total units sold. Sales projections for the year 2018 show an interesting new trend for electric bikes. Sales for ebikes will be over 42 million units. Got that? E-bikes are coming on very strong because of new technology, usability and the green sustainability trends. Moreover, e-bikes, of all types and sizes, including pedal-assist ebikes, will dramatically add to the already outstanding growth of regular two and three-wheel bikes. Cities and towns everywhere are re-designing streets and highways to accommodate bike riders and new technologies.

      For example, Ford Motor Company is experimenting with several unique, foldable e-bikes called MoDe:Pro and the Formula One. Both of which will have electronic sensors to assist the rider by communicating with the cars around it. In other words, besides an easier bike ride, the ebike can warn both the riders and drivers of the cars of potential collision problems.

      Entrepreneurial companies everywhere are coming up with new bike solutions such as the bike-car combo called the ELF, from OrganicTransit.com. Part electric - part pedal. It seems new technologies are unlocking all kinds of incredible solutions for getting more people where they want to go - on and in bikes.

      Imaginative new bike locking and sharing technology from Spinlister.com allows bike owners to earn extra income from sharing their bikes and they are now operating in over 55 countries. To my mind, Spinlister’s business model - for bike rentals and cargo bikes - is similar to the Uber car/ride sharing company - who is now worth billions. According to Steve Case, the venture capitalist and founder of AOL, we are entering the Third Phase of the Internet’s growth and it is going to dramatically change EVERYTHING - in almost every life.

      What used to be futuristic and impossible, might now be a probable new business opportunity that could be worth billions. The Internet’s global reach quickly connects ideas and capital and products from all over the world. This can benefit all of us.

      Fascinating transportation ideas such as underground bike and pedestrian paths are being proposed for unused tunnels in major cities. In London, car traffic is so choked up that it has become necessary for new ideas and repurposing old bomb shelters and turning them into bike tunnels. Bikes are forcing a new and much better, city-wide, transportation system.

      10 years ago, some forward thinking cities in the USA, such as Portland Oregon, Long Beach California, and San Antonio Texas, were major leaders in advancing bike transportation in their downtowns. And now those smarter planning visions are paying off and widely influencing many other communities. Even within the spread out, car-clogged Los Angeles, with their 38 surrounding municipalities, several large politically savvy bike coalitions are applying increasing pressure on planning departments to change their focus of how the streets and bus systems are being used and designed. These aggressive coalitions are pressuring politicians to face reality of biking and how they need to change side-walks and basic street design to accommodate the fast growing preference of riders - for recreation, business economics, and for going back and forth to work.

      The Port of LA is another example. The POLA is undergoing a 30 year, multi-billion dollar expansion of it’s waterfront and I, as an architect/entrepreneur, also submitted a wide area bike transportation system for their much needed Aesthetic Mitigation program. I called the proposal Bike San Pedro and the design was based on the successful design of Portland Oregon’s transportation system. The hills and terrain above the San Pedro waterfront are steep and not unlike the hills above Portland. Portland’s city planners led the way for many us who needed a good example to follow.

      Bike riders everywhere are at the leading edge of the green and/or sustainable transportation trend here in America. All kinds of new designs, models and business uses for bikes and trailers, promise new opportunity for sustainable thinking entrepreneurs. Especially with new ebike technologies, outdoor advertising and delivery services. A good example of this type of biking entrepreneurship is Portland Pedal Power, who has become more of a technology/logistics company starting first with bikes. More about them and their successful, grass-roots business model a bit later.

      An interesting new way to make a hundred bucks a month with your bike comes from another Portland, Oregon startup, BikeCommuterAds.com. Although limited to people who ride back and forth to work on their bike in Portland, the idea of having a local business sponsor someone to ride their bike makes sense. The sponsor pays $150 a month for the ad (on one bike) and the rider commits to riding a specific route and signs a contract to do so. The rider gets $100 of the fee. The other $50 goes to the broker who arranges it all and also provides the agreement between the rider and the sponsor, as well as the sign, artwork and front-wheel rack. It isn’t a lot of money involved but the

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