Salesforce Essentials for Administrators
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About this ebook
Salesforce is one of the leading platforms for developing cloud-based applications. Primarily, Salesforce is designed for managing the sales processes of an organization, but the platform can be leveraged to develop custom applications. It runs on the Force.com platform. With the advantage of having reduced development costs, we can deliver applications in a very short time span. With this book, administrators will learn to tackle a lot of things that pop up in their daily routine.
This book is a comprehensive guide that explains user management, profile management, and the basic building blocks of an application. The book proceeds by explaining the troubleshooting skills needed for an administrator. The best practices and disciplines of data loading are discussed in detail. The book concludes with an overview of sales and service cloud features so that the reader is ready for the advanced configurations of this module. By the end of the book, you will be a competent administrator who can manage and maintain the Salesforce data of your organization successfully.
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Book preview
Salesforce Essentials for Administrators - Mohith Shrivastava
Table of Contents
Salesforce Essentials for Administrators
Credits
About the Author
About the Reviewers
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Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. User Management and User Profiling
License management
The User license
The Featured license
User management
Activating a user
Resetting the user password
Freezing a user
Resetting a user's e-mail address
Organization-wide password policy
Expiring all passwords
Mobile administration
Viewing the login history
Network access and profile-based login IP ranges
Profile management
Objects and fields
Tabs
Applications
Page layouts
Configuring a profile
The Profile Detail, Console Settings, and Page Layouts sections
Salesforce console definition and its need
Field-level security
Custom app settings and connected app settings
Tab settings
Record type settings
Administrative permissions and general user permissions
Object permissions
Apex and Visualforce access
Delegated administration
Salesforce A
Summary
2. Configuring Salesforce
Data modeling
Lookup relationship
Master-detail relationships
Many-to-many relationships (concept of a junction object)
Hierarchical relationships
Workflows
E-mail templates
Approval process
Page layouts
Record types
Formulae
Validation rules
Summary
3. Reports and Dashboards
The report builder
Tabular reports
Report builder components
Data visibility in reports
The Date Field filter
Summary reports
PARENTGROUPVAL
PREVGROUPVAL
Matrix reports
Joined reports
Dashboards
Bar charts
Line charts
Pie charts
Donut charts
Funnel charts
Scatter charts
Metric charts
Procedure for conditional highlighting
Analytic snapshots
Report types
Folders
Summary
4. Record-level Access, Security, and Audit Features
Organization-wide sharing defaults
User Visibility settings
Profile-level Modify All and View All settings for objects
Sharing rules and manual sharing
Record ownership-based rules
Criteria-based sharing rules
Manual sharing
Apex-based sharing
Account team, opportunity team, and case team
Account team members
Opportunity team members
Case team members
Audit features
Audit log
E-mail log files
Batch jobs
Scheduled jobs
Folder security
Summary
5. Session Management, Data Loader, and Data Loading Best Practices
Password policies
Session settings
Session management
Data loader
Importance of VLOOKUP and external IDs
Summary
6. Troubleshooting Common Problems
Problem statement 1
Debugging steps
Problem statement 2
Debugging steps
Problem statement 3
Debugging steps
Problem statement 4
Debugging steps
Problem statement 5
Debugging steps
Problem statement 6
Debugging steps
Problem statement 7
Debugging steps
Problem statement 8
Debugging steps
Problem statement 9
Debugging steps
Problem statement 10
Debugging steps
Problem statement 11
Debugging steps
Problem statement 12
Debugging steps
Summary
7. An Overview of Sales and Service Cloud
A sales cycle
Territory management
Basic configurations
Account assignment rules
Forecasting
Customizable forecasting
Collaborative forecasting
The service cloud
Entitlement management
Knowledge management
Content management
Live agent
Customer and partner community
Ideas and chatter answers
The SFA maturity model
Summary
Index
Salesforce Essentials for Administrators
Salesforce Essentials for Administrators
Copyright © 2014 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: October 2014
Production reference: 1031014
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78439-807-1
www.packtpub.com
Credits
Author
Mohith Shrivastava
Reviewers
Chetan S. Bhelonde
Edwin Hendrick
Bhawani Shankar Sharma
Commissioning Editor
Kunal Parikh
Acquisition Editor
Sonali Vernekar
Content Development Editor
Shali Sasidharan
Technical Editor
Taabish Khan
Copy Editors
Karuna Narayanan
Alfida Paiva
Adithi Shetty
Project Coordinator
Neha Bhatnagar
Proofreaders
Maria Gould
Ameesha Green
Paul Hindle
Bernadette Watkins
Indexers
Hemangini Bari
Mariammal Chettiyar
Production Coordinators
Manu Joseph
Komal Ramchandani
Shantanu N. Zagade
Cover Work
Manu Joseph
About the Author
Mohith Shrivastava has been working with Salesforce and Force.com since 2011 after he graduated from The National Institute of Engineering, Mysore. He holds Advanced Developer, Advanced Administrator, Sales Cloud Consultant, and Service Cloud Consultant certifications. He has been actively contributing at http://salesforce.stackexchange.com. He is a micro blogger at http://cloudyworlds.blogspot.com. He started his career with Deloitte and is currently working for one of the Big Four consulting firms. His career interest lies in management consulting. He loves coding on the SFDC platform and is skilled in Apex and Visualforce. He was recently part of a team that won the Salesforce Summer of Hacks hackathon contest organized worldwide.
Mohith was a technical reviewer for Developing Applications with Salesforce Chatter, Packt Publishing. In his free time, he loves watching cricket and movies, hanging out with friends, and exploring web technologies.
I would like to thank my parents. I would like to dedicate this work to my mom and dad for their awesome support and encouragement, and for being my source of inspiration. I would also like to thank all the technical reviewers for helping me get better content. It's been an awesome time working on this after my office hours.
About the Reviewers
Chetan S. Bhelonde has more than six years of experience in software quality assurance. He has worked in different domains such as cloud and PLM, and platforms such as Salesforce and CATIA. He has had good exposure to scripting languages such as Python and VBScript.
Edwin Hendrick currently holds the position of Managing Consultant at Capgemini in The Netherlands. In this position, he focuses on designing and delivering packaged-based Salesforce CRM applications.
Edwin has ample experience with Salesforce.com and is fully certified. Among his areas of expertise are enterprise marketing and business intelligence. Over the last couple of years, he has been responsible for implementing CRM applications in an international setting. Currently, he plays a leading role in developing the Salesforce.com capabilities at Capgemini.
Edwin has completed his BSc in Marketing and his MSc in Business Administration from Rotterdam School of Management, Erasmus University.
Bhawani Shankar Sharma holds Developer, Advanced Developer, Administrator, Sales Cloud Consultant, and Service Cloud Consultant certifications from Salesforce.com. His passion is cracking Salesforce certifications and solving developers' questions in the developer community. He is an active blogger and runs http://simplyforce.blogspot.in/. He is easily reachable in the developer community, LinkedIn, Twitter, and so on. His personal e-mail address is
Bhawani has worked with many big companies and helped them increase their ROI. He is mostly focused on solutioning, application architecture, project management, and quality.
He has also reviewed Salesforce CRM: The Definitive Admin Handbook, Packt Publishing, which is highly appreciated globally.
Bhawani is married and has a boy named Aadi Sharma. He loves spending time with Aadi whenever he is free. His wife, Tanuja Sharma, has worked with Reliance for five years. She is now a housewife and takes care of Aadi whenever Bhawani is playing with technology.
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