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    CRM: Redefining Customer Relationship Management
    CRM: Redefining Customer Relationship Management
    CRM: Redefining Customer Relationship Management
    Ebook183 pages4 hours

    CRM: Redefining Customer Relationship Management

    By Jeffrey Peel

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    About this ebook

    In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

    · Defines the nature of new CRM niche solutions
    · Provides entirely new types of functionality that mesh seamlessly
    · Describes solutions focused solely on the needs of the customer
    LanguageEnglish
    PublisherElsevier Science
    Release dateJul 3, 2002
    ISBN9780080503448
    CRM: Redefining Customer Relationship Management
    Author

    Jeffrey Peel

    Jeffrey Peel runs his own CRM and marketing consultancy practice, Quadriga Consulting, based in the UK. He has had a varied career in CRM, marketing research, and technology marketing. He was VP of Global Marketing for a European CRM software start-up (Amacis Ltd) and Head of Marketing Communications for a Division of 3Com Corp. He has also held senior IT research roles at Roper Starch in Princeton, NJ (now part of NOP) and Research International in London (part of marketing services giant WPP Group).

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