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    Win More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days
    Win More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days
    Win More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days
    Ebook124 pages2 hours

    Win More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days

    By Vivian W Lee

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    About this ebook

    Digital Marketing or Internet Marketing can be complex and confusing... but it doesn't have to be difficult.

    This book is written based on fundamental marketing theories and principles, as well as practical "street smart" e-marketing techniques, tools and tips. It is easy to read and follow. When you finish reading this book, you will know more about the Internet, e-Business and e-Marketing than 90% of the people in this world.

    "Win More Sales in the Digital Age" (Full Edition) helps you to:

    - Learn the brief history of our Internet through the evolution of the Internet, e-Business and e-Marketing in the past century
    - Understand what is e-Marketing and why it's important in the digital age
    - Design your Integrated Marketing strategies, programs and campaigns
    - Learn the TOP 30 e-Marketing techniques and tools with practical tips
    - Attract new customers and activate your old customers
    - Increase your sales and maximize your profit potential

    The purpose of this book is helping you to attract quality customers and achieve great results within 30 days.

    Dr. Vivian W. Lee (aka: Dr. Vi) is a Marketing Strategist and Web Copywriter. She has taught "e-Marketing" and "e-Commerce" to hundreds of students in colleges and universities since 2000. She specializes in developing Integrated Marketing strategies and copywriting various web / email / video sales copies.

    Pre-order your ebook today!

    LanguageEnglish
    PublisherInsight Circle Publishing -- a division of Global Marketing Communications Network, Inc. (GLOBAL MCN)
    Release dateNov 2, 2015
    ISBN9781987918328
    Win More Sales in the Digital Age: Learn how to attract quality customers and achieve great results within 30 days
    Author

    Vivian W Lee

    Vivian W. LEE is a Chinese Canadian living in Vancouver, BC, Canada. She is a global entrepreneur, a publisher, an author, a marketing strategist and a master copywriter, with a strong interest in cross-cultural communication. Visit www.DrVivianLee.com for her detail profile. Follow her on Twitter @DrVivianLee... to learn the latest business, financial and market trends... as well as sales marketing tips and special offers.

    Read more from Vivian W Lee

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      Book preview

      Win More Sales in the Digital Age - Vivian W Lee

      Preface: My Marketing Journey --

      How to Manage Chaos and Changes in the Digital Age...  

      By Dr.  Vi

      As a graduate student in a MBA program during 1996 to 1998, I had the chance to teach undergrad students on Introductory Marketing -- different introductory marketing theories, principles, and concepts.  Students would learn how to write a marketing plan with market positioning, the four Ps (product, price, promotion and place) and action steps.  However, I never understood how Marketing had evolved or revolutionized communication around world.  

      In 2000, I was studying for my doctoral program in Organizational Management, in e-Business.  There was no e-Business program across Canada.  I didn't want to leave my family and friends in Vancouver, BC.  With a shoestring budget, I had to take a long-distance doctoral program in the United States, traveling back and forth for different conferences and seminars every few months to complete my doctoral program.

      While I was studying for my PhD, I also took on part-time teaching jobs at local university and college campuses.  I began to teach the first e-Marketing class at Simon Fraser University and the British Columbia Institute of Technology.  I was the first and one of the youngest instructors there to teach on these topics.  It was simply because many of the professors and instructors had little or no idea of what Internet Marketing was about.  

      To start an e-Marketing course from scratch, I designed the course curriculum and taught over 200 part-time and full-time students.  It was an interesting and inspirational time.  I got to teach and also learn from my students, who were doing different kinds of website evaluations and Internet Marketing projects.  I believed one group of students even won a cash prize for their Internet Marketing project in an Entrepreneurship marketing plan contest.  But of course, they spent the money on what they wanted, instead of using the money to build a real business venture.  That made me start  thinking...  how can I contribute my knowledge and skills in the real business world.  I decided to focus on doing marketing consulting and coaching because entrepreneurs are the ones who will truly make positive changes in our society.

      In 2002, I wrote my first e-book on Internet Marketing.  It was distributed through a small online book store specialized in selling e-books in the PDF format.  I was very excited about my first e-book, even though (now I think back) the e-cover was poorly designed (by me, not exactly a professional e-cover because it was in very low resolution).  The entire book was a little wordy and boring, with little professional editing or proofreading.  Surprisingly, people did purchase and download it.  I did sell some copies online.  However, the e-book market was very small at that time.  Both Internet Marketing and e-book publishing were still in the infancy stage.  You might find simple websites, direct marketing emails, and banner ads.  That's about it!  

      After 20+ years, we have gone through the Internet evolution, the e-business evolution and the e-marketing evolution.  Today, you can find many large Internet retailers and social media networks with sophisticated e-business models and new e-marketing techniques, from social media marketing, video marketing, to mobile marketing.  

      Getting connected anywhere and anytime is not just a dream now.  It is the reality we live in every day.  The mass market has adopted various Internet technologies, from desktops, laptops, tablets to smartphones.  You can communicate and do your business virtually anywhere, anytime.  The biggest challenge is...  the more choices you have, the more confusing it is for you to make the right decision --

      What do you to sell online?  Where do you sell online?  Who do you sell to online?  When is the best time for you to launch a marketing campaign?  How do you sell something or anything successfully with profits?  How do you automate your sales funnel and repeat your online success with long-term sustainability?  

      I hope this book will help you to answer some of these questions.  You will learn to embrace all the digital changes.  You will learn many new e-Marketing strategies, techniques, tools and tips.  Your ability to adapt to digital changes will determine your level of SUCCESS.  

      Introduction

      The Internet has offered many new choices and opportunities for us global citizens in different countries worldwide.  However, it has also introduced chaos, risks and uncertainties.  In the new digital age, we are not living physically at one location, but we are virtually wherever we want to be.  We can communicate, buy and sell to people anywhere around the world.

      Keeping up with constant changes online is a big challenge.  Finding cost-effective solutions to solve problems is not always easy.  CEOs, entrepreneurs and business owners often have difficulties in launching successful sales marketing campaigns with results because...

      Everyone is trying to get attention online.  

      Everyone is trying to sell something online.

      Everyone is trying to make some money online.  

      With billions of websites, the Internet is a very noisy and chaotic digital marketplace.  Consumers have millions of choices to search, compare, analyze and eventually make the final decision to buy from you.  Internet technologies have made the search easy, simple and affordable.  The Internet has truly and completely transformed how we communicate, shop, and run our business.  

      The purpose of this book is to help you understand the evolution of the Internet, e-Business and e-Marketing over the past decades.  You will learn how to best  position yourself and your business strategically for sustainable success.  Next, you will learn how to design and develop your Integrated Marketing strategies.  Then, you will learn the TOP 30 e-Marketing techniques you can apply for your business with results.  Finally, you will develop your own action plan to attract quality customers and maximize profit margins.

      After you finish reading this book, you will know more than 90% of the

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