Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    The M-factor: Media confidence for business leaders and managers
    Unavailable
    The M-factor: Media confidence for business leaders and managers
    Unavailable
    The M-factor: Media confidence for business leaders and managers
    Ebook189 pages2 hours

    The M-factor: Media confidence for business leaders and managers

    By Tom Maddocks

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

    LanguageEnglish
    PublisherPanoma Press
    Release dateFeb 28, 2013
    ISBN9781909623002
    Unavailable
    The M-factor: Media confidence for business leaders and managers
    Author

    Tom Maddocks

    Tom Maddocks is the founder and Course Director of Media Training Associates, which works with spokespeople from a variety of organisations, helping them take advantage of media opportunities. Recognised as one of the UK’s leading media and presentation skills coaches, he has been quoted in the Independent, Sunday Times, Financial Times, PR Week and others. Tom has worked extensively for BBC Radio and Television and Channel Four, including a five-year stint as a reporter on BBC2’s The Money Programme. Tom is based in London.

    Related to The M-factor

    Related ebooks

    Management For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Crisis Control

      Mar 26, 2019

      Crisis Control
      3 min read

    • Article

      The Inertia Trap

      Oct 14, 2019

      The Inertia Trap
      8 min read

    • Article

      Spread The Social Love

      Feb 1, 2024

      Reaching new customers and keeping them engaged is a challenge for any small business, but the right social media strategy can light a fire under your business and give it the personality it needs to set it apart from competitors. A report by consume

      3 min read

    • Article

      Niche Market PR

      Sep 28, 2020

      Niche Market PR
      3 min read

    • Article

      #blessed

      Jan 12, 2024

      THAMI MASEMOLA is a media publishing specialist with 21 years of experience, including in the fields of business and motoring. He feels blessed. For a while now, the word ‘influence’ has been associated with the influencer phenomenon that is sweeping

      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      Ethical Media Practice – The Heavyweights

      Jan 20, 2022

      The Big Issue is 25 years’ strong, a print publication that has seen all the ups and downs in the media industry, stood steadfast during the digital revolution, and has survived the knocks that have toppled corporate giants after the pandemic and res

      2 min read

    • Article

      The Tools Of Attention

      May 15, 2019

      The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b

      4 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      Outsourcing PR Post-pandemic

      Nov 15, 2020

      Outsourcing PR Post-pandemic
      2 min read

    • Article

      Editor's Note

      Jun 6, 2018

      Trust is the water-cooler conversation topic du jour for marketers and consumers alike. The Facebook and Cambridge Analytica revelations and subsequent media and legal storm have sent the issue global. Yet billions of people all over the world still

      2 min read

    • Article

      Maintaining Credibility And Trust

      May 9, 2021

      WHAT’S the big deal, you might ask, dear reader? What fetters could there possibly be on the press in South Africa in this glorious age of “democracy”? Is Press Freedom Day just an attention-seeking concept devised by those who are tired of waiting b

      3 min read

    • Article

      Editor’s Letter

      Apr 1, 2019

      AdNews prides itself on being a positive and constructive force within the fiercely competitive and crowded trade press landscape. We have always taken a hard-line when it comes to defamatory comments on stories; we steer away from clickbait news (an

      2 min read

    • Article

      The Business Tornado Era

      Jun 26, 2019

      Disruptive forces are simultaneously converging on every company across all industries, B2C and B2B, creating the perfect storm for your company. What are these forces and are you and your organisation equipped for this tornado? Fact 1: Due to the I

      2 min read

    • Article

      The Next Big Trick

      Jun 18, 2017

      The Next Big Trick
      10 min read

    • Article

      Failing? You Should Be So Lucky

      Dec 7, 2021

      Big Ass Fans founder Carey Smith led the fan and light maker from $0 to its $500 million sale. He started working at age 9 and has never stopped. His “secret” to success is common sense, and he’s happy to share it. His firm, Unorthodox Ventures, focu

      5 min read

    Reviews for The M-factor

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words