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    Steve Jobs & Tim Cook: The Core of Apple
    Steve Jobs & Tim Cook: The Core of Apple
    Steve Jobs & Tim Cook: The Core of Apple
    Ebook82 pages1 hour

    Steve Jobs & Tim Cook: The Core of Apple

    By Michael Essany and Ian Fineman

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    The resounding majority -- if not totality -- of Apple employees and executives believes that Tim Cook was, and still is, the "best man for the job" and the only logical successor Steve Jobs could have handpicked to run the company that he and Steve Wozniak created in 1976.

    While it may sound hypocritical given his acceptance by Apple’s board and body of leaders, for as much as Tim Cook has drawn praise for his sound stewardship of the company following Jobs' death in October of 2011, he's also occasionally drawn fire inside and outside the walls of Apple's Cupertino, California headquarters.

    Why? Some believe that Cook is exactly what Apple needs behind the scenes... but not publicly.

    Steve Jobs and Tim Cook are, without question, two of America's most legendary and inspiring CEOs and innovators. Though completely different in their leadership styles and corporate temperament, both men share a unique passion for progress. And the trailblazing path carved by Apple under the leadership of each man proves it.

    Now, for the first time ever, go inside Apple and into the lives of tech visionaries Steve Jobs and Tim Cook in this bundled collection of two of the most respected and completely unauthorized biographical studies penned on Apple's greatest leaders.

    Written shortly after the death of Steve Jobs and the early turmoil of Cook's ascension to the helm of Apple, these two works from bestselling authors Ian Fineman and Michael Essany have never before been available in one bundled manuscript. It’s a comprehensive but concise exposé providing unparalleled insight into America's most distinguished and yet mysterious company and executive leadership.

    Proving inspiration and as well as information for entrepreneurs, educators, and the elite minds of tomorrow, The Core of Apple includes in their entirety the following books: "Steve Jobs: 10 Lessons in Leadership" by Michael Essany and "Tim Cook: The Core of Apple's Problem" by Ian Fineman.

    LanguageEnglish
    PublisherSports Entertainment Publishing
    Release dateJan 20, 2016
    ISBN9781311168825
    Steve Jobs & Tim Cook: The Core of Apple
    Author

    Michael Essany

    Michael Essany was the host of The Michael Essany Show from E! Entertainment Television. As a recent groom himself, Essany saw the need for an intelligent guide that would help the couple plan their wedding together.

    Read more from Michael Essany

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      Book preview

      Steve Jobs & Tim Cook - Michael Essany

      Steve Jobs & Tim Cook: The Core of Apple

      By Michael Essany and Ian Fineman

      Disclaimer

      Published by Sports Entertainment Publishing at Smashwords.

      Copyright 2016 Sports Entertainment Publishing.

      All Rights Reserved worldwide. May not be copied or distributed without prior written permission from the author.

      This eBook is not affiliated with or endorsed by Apple, Steve Jobs, Tim Cook, or any representatives thereof.

      All information contained in this eBook has been obtained by exclusive interviews, online research, and information freely available in the public domain.

      This eBook provides information that you read and use at your own risk.

      Cover image of Steve Jobs is available (with attribution) royalty free and for commercial use by James Mitchell on Flickr.

      Cover image of Tim Cook is available (with attribution) royalty free and for commercial use by Valery Marchive on Flickr.

      Sports Entertainment Publishing does not claim ownership of cover photos, which may be used by others with proper source attribution as defined on their respective Flickr posting pages.

      Tim Cook: The Core of Apple's Problem

      By Ian Fineman | Published September 2013

      Part 1: Tiny Tim

      If Steve Jobs were alive today, he would be embarrassed by what Apple has become.

      That's the admission of an Apple insider and former Jobs' recruit, who claims the tech giant's dwindling reputation as the greatest tech innovator of our time would mortify the man who lived for groundbreaking innovation.

      But the embarrassment, the source confesses, would mostly stem from issues of erroneous perception. As a company, Apple remains a titan unrivaled by its peers in the mobile computing space. Fiscally, the company is every bit as healthy as it is responsible. Still a giant in a field of colossal competitors, Apple product releases are events, each more critically and commercially successful than previous generations.

      Internally, the resounding majority – if not totality - of Apple employees and executives believe that Tim Cook was, and still is, the best man for the job and the only logical successor Steve Jobs could have handpicked to run the company that he and Steve Wozniak created in 1976.

      While it may sound hypocritical given his acceptance by Apple’s board and body of leaders, for as much as Tim Cook has drawn praise for his sound stewardship of the company following Jobs' death in October of 2011, he's also drawn fire inside and outside the walls of Apple's Cupertino, California headquarters.

      Why? Some believe that Cook is exactly what Apple needs behind the scenes… but not publicly.

      Still mesmerized by the inspiring work and legacy of Steve Jobs, Tim Cook is yet to earn the drone-like affection of those in the Apple universe that Jobs enjoyed. Perhaps, ultimately, that's an impossible task and one that no individual could ever satisfy. But in Cupertino, today, some just can't accept the not-so-charming or formidable Cook as the company’s public figurehead. And it's causing issues that have spilled beyond the walls of 1 Infinite Loop.

      Privately, some have allegedly taken to calling Cook Tiny Tim. While everyone at Apple respects Cook and his ability to keep the company strong and a dominant market leader, a few have ostensibly confessed that he doesn't lead in the inspiring fashion that Jobs used to.

      It all boils down to fear, one former Apple employee says.

      You were afraid to disappoint Steve [Jobs], the source confesses. It was like a child wanting the elusive affirmation of a difficult-to-please parent. You wanted to make Steve happy. You believed in his vision. You wanted to be successful for yourself but mostly for Steve and for Apple. It's different now. The personalized element of success is not the same. I’m not saying it’s gone. I’m saying it isn’t the same. No one is afraid of Tim. No one is going to be berated in the conference room, left trembling by a verbal scourge. Fear born of love or admiration is a powerful motivator. But it's lacking now. And the public has sensed the same.

      Indeed, Tim Cook – an otherwise intelligent, sensible, responsible leader – still appears intrinsically small in the shadow of Steve Jobs. And it's likely impacted some degree of consumer and investor confidence in the company.

      I truly believe, the source says, "that a lot of people didn't buy Android or BlackBerry devices after the iPhone because they respected Steve Jobs too much to leave the iOS ecosystem. Those bonds between consumer and company have grown more tenuous.

      Simply put, Tim Cook is still seen as Steve Jobs’ placeholder, not his replacement.

      And that's Apple biggest problem- if you even want to call it a problem - today. It's perception. Tim is doing an amazing job. But he is not a big talker - a braggart. He is arguably just as creative and farsighted as Steve, as hard as that may be for some to admit. Let's not forget, of course, that Tim was Steve's guy. Steve knew Tim could do this. And though Steve would likely be embarrassed by Apple's diminished reputation today, he wouldn't blame Tim Cook for it."

      Others at Apple, however, may feel differently. They assert that Apple has always been about image. And if Apple's image seems weak or uninspiring, then Cook should lead behind the scenes while others step up publicly to introduce new Apple products and keynote major company

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