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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
By Ray Edwards
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About this ebook
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.
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Author
Ray Edwards
Ray Edwards is a leading expert on the art and business of copywriting for almost 40 years. He is the host of The Ray Edwards Show, a popular podcast on business and marketing, and the author of How to Write Copy That Sells.
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Reviews for How to Write Copy That Sells
Rating: 4.666666666666667 out of 5 stars
4.5/5
30 ratings6 reviews
- Rating: 5 out of 5 stars5/5There's no fluff here, this book is jam packed with solid advice.
- Rating: 5 out of 5 stars5/5This is the best book about copywriting I've ever read. Recommended!
- Rating: 5 out of 5 stars5/5Really helpful for my corporate job! I have taken down notes, so I can practice those tips later on.
- Rating: 5 out of 5 stars5/5great book to get the basics going. i recommend taking his course, so you can advance with your copy career.
- Rating: 5 out of 5 stars5/5Excellent book! It provides actionable steps and golden rules with all the juicy knowledge behind. I'll start implementing them straight away.
- Rating: 5 out of 5 stars5/5Great book. Will keep referring back to it when I get to certain parts, such as writing a guarantee.