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    How to Make Maximum Money with Your Coffee Shop in Minimum Time: Skyrocket Profits, Increase Customers, and Work Less!
    How to Make Maximum Money with Your Coffee Shop in Minimum Time: Skyrocket Profits, Increase Customers, and Work Less!
    How to Make Maximum Money with Your Coffee Shop in Minimum Time: Skyrocket Profits, Increase Customers, and Work Less!
    Ebook103 pages1 hour

    How to Make Maximum Money with Your Coffee Shop in Minimum Time: Skyrocket Profits, Increase Customers, and Work Less!

    By Greg Perry

    3.5/5

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    About this ebook

    Why is it that almost every selling strategy that every coffee bar owner tries, to advertise, to market, and to attract paying customers is ineffective, costly, and wrong.

    Almost every penny that every coffee bar owner spends to attract paying customers is wasted; you might as well toss your money down the drain with this morning's used coffee grounds. Why rely on the same advertising methods everybody uses?

    Why trust your business's lifeblood - customers - to random attempts to promote your coffee shop? Stop the insanity!

    It's time for you to change if you want to make a lot of money in the coffee business.

    It's time for you to change now.

    • Surely you know that your advertising dollars are wasted, but what specific steps can you do to reverse that? You'll find out here!
    • How can you get customers to come to your shop when the corporate guys are down the street with all the benefits millions of dollars of branding afford them? You stop trying to compete with them and you let them worry about you! How? You'll find out here!
    • To advertise wisely, you need to know exactly how many customers a specific advertising method brought into your store. How many were new? How many were existing? You'll find out here!
    • Do you use your phone as an automatic money generating machine in your coffee bar? You'll learn how to do that here!
    • Do you know how to use your shop's WiFi signal for maximum profits? You'll find out how WiFi can boost your bottom line when you approach it correctly here!
    • Are you aware that the books and magazines your customers look at can do your selling for you? You'll see how they can here!
    • Are you so busy working in your coffee shop business that you have no time to work on your coffee shop business? Stop now! You can begin expanding, increasing your store's income steadily, and working on training your employees how to talk customers into happily spending more money in your store. The secrets to do just that are hidden in plain sight and clearly identified here!|
    • What business are you really in? If you answer that with "coffee shop" or "coffee bar" or "food and beverage" or any terms similar to those, you are missing gold. To learn exactly what business you are really in, just look here!
    • What good does a customer list do you in a business such as yours? If you do not know, then you will be shocked when your income doubles as the result of a list you start working on as soon as you see why here!

    You don't learn how to make more money in this book; you learn how you can boost your profits geometrically! A coffee bar is often a stagnant business with the owner and employees having no clue how to make customers happy and getting them to spend more in your store. The key to your new success is in this book. A book that is more like a manual showing you exactly, step-by-step, how to make your coffee bar the most happening place in town!

    You get no fluff here! You only get step-by-step training on making far more money with your coffee bar than you ever dreamed possible!

    So, you're probably working on being the best Third Wave coffee bar around. You mastered the beans, the roast, the flavor, the froth...

    ...Now it's time to get customers in the door to pay for everything!

    It's time you learned how to spend virtually nothing on attracting new customers while at the same time you learned how to make more money at this business than you ever dreamed imaginable.

    So the time is now... You need to decide to put your business on top of every other coffee bar in your area... You need to be the envy of every other coffee bar owner in your state who struggles to pay advertising bills that don't pull in customers.

    Is that corporate coffee shop just down the street? Good. The next thing they hear will be a giant sucking sound of their (former) regular customers running into your store again and again!

    LanguageEnglish
    PublisherMakeRight Publishing
    Release dateFeb 4, 2016
    ISBN9781311958785
    How to Make Maximum Money with Your Coffee Shop in Minimum Time: Skyrocket Profits, Increase Customers, and Work Less!
    Author

    Greg Perry

    This is Greg Perry: a successful businessman, entrepreneur, community leader, mentor, family man and father, who has spent his entire life discovering the steps to successful living. Through Greg's years of joy and pain, success and failure, he has discovered how to play the game of life and win. Greg's life is a true rags to riches story; one that has taken him from poverty to a life of spiritual, business, family and financial wealth. Greg Perry wants to share the knowledge he has gained. His dynamic and powerful story will show you how you can achieve true wealth, success, balance, and peace of mind. You too can discover the power within you to change your life.

    Read more from Greg Perry

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    • 5/5
      Loved this little book! Packed with easy to apply 'recipes', written in a very easy to read manner, no fluff, just solid advice.

    Book preview

    How to Make Maximum Money with Your Coffee Shop in Minimum Time - Greg Perry

    How to Make Maximum Money with Your Coffee Shop in Minimum Time – Skyrocket Profits, Increase Customers, and Work Less!

    By Greg Perry, Copyright 2014-2016

    Published by MakeRight Publishing, Inc. at Smashwords

    Smashwords Edition License Notes

    This book is licensed for your personal enjoyment only. This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

    Table of Contents

    About the Author

    Introduction

    Chapter 1 - The Importance of Growth

    Chapter 2 - What Business Are You Really In?

    Chapter 3 - Help with Crafting Your USP

    Chapter 4 - The Gold is In Your List – What? You Don’t Even Have a List?!

    Chapter 5 - Starting Your List – Getting the First Set of Names

    Chapter 6 - The Price of Your Customer List

    Chapter 7 - Turning Your Customer List into Gold

    Chapter 8 - Use Your List to Get New Customers

    Chapter 9 – Scripts

    Chapter 10 - Hire Your Phone!

    Chapter 11 - Don’t Ever Sell Coffee – Always Sell an Experience

    Chapter 12 - Guarding Against Coupon Abuse – If You Feel the Need…

    Chapter 13 - Testing, Testing, and Testing Again

    Chapter 14 - Virtually Free Email Has Problems That High-Cost Expensive Regular Mail Does Not – And That’s Okay

    Chapter 15 - How to Outsmart Every Competitor’s Yellow Page Ad

    Chapter 16 – Patterns

    Chapter 17 - A Coffee Shop Encourages Reading!

    Chapter 18 - Quick Random Tips to Boost Your Customer Happiness and Your Profits

    Appendix – Even More Quick Tips to Boost Business!

    About the Author

    Greg Perry has been writing and teaching advanced selling techniques on various topics, including a wide-range of applications from eBay to successful coffee house consulting, that he is known as a master of marketing in his key areas. If you want your lines of customers to become a traffic problem for your coffee shop's neighborhood, you've come to just the right man who can help you make that happen!

    One reason for his success is his prolific communications and writing abilities. In addition to his training in sales, he is known to entirely different group of people as the earth's most prolific teacher about computers. He has published more than 80 books about computers, all by major publishers, translated into all major languages, and sold in bookstores around the world.

    Although his Windows, Microsoft Office, and programming books have become bestsellers in the computer book world, he’s also published a series of bestselling rental properties titles but his biggest success in the past decade has been teaching others how to improve their sales in multiple venues. His stand-alone marketing title is a dream-come-true for anyone who earns a living by providing a product or service: The Ultimate Direct Marketing, Copywriting, & Advertising Bible - More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales.

    Perry certainly knows about selling both online and off. He is an eBay PowerSeller, a former eBay-certified eBay Education Specialist, and a newspaper columnist who has written about advanced selling techniques eBay. In addition, others who have learned his extremely unique and powerful sales strategies have seen their businesses skyrocket.

    His well-rounded writing career (having written not only computer books but also countless computer-based articles as well as a bestselling book about managing rental properties and even a book about evil government intrusion called Disabling America) takes another major turn with this book, another in his line of non-traditional, money-making training titles.

    Copyright ©2014-2016 by Greg Perry and MakeRight Publications. All rights reserved. No liability is assumed with respect to the use of the information contained within. Although every precaution has been taken, neither the author nor the publisher (MakeRight Publications) assumes any liability for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. eBay and AWeber are links used herein and registered trademarks of the respective entities. Some URLs may link through affiliate accounts. Due to the length of some live Internet links, if web links appear in this title, some have been shortened to begin with one of Perry's domain BidMentor.com to reduce the length to a more manageable format.

    Introduction

    Almost every selling strategy that every coffee bar owner tries, to advertise, to market, and to attract paying customers is ineffective, costly, and wrong.

    Almost every penny that every coffee bar owner spends to attract paying customers is wasted; you might as well toss your money down the drain with this morning's used coffee grounds.

    It would be far better for you to take the dollars you currently spend promoting your coffee shop and keep the money for yourself. You won’t have any fewer customers in general and you’ll be a lot happier with the money. Why rely on the same advertising methods everybody uses? Why trust your business's lifeblood –customers – to random attempts to promote your coffee shop?

    It’s time for you to change if you want to make a lot of money in the coffee business.

    It’s time for you to change now.

    It’s time you learned how to spend virtually nothing on attracting new customers while at the same time you learned how to make more money at this business than you ever dreamed imaginable.

    So the time is now… You need to decide to put your business on top of every other coffee bar in your area… You need to be the envy of every other coffee bar owner in your state who struggles to pay advertising bills that don't pull in customers.

    What is your decision?

    Chapter 1 - The Importance of Growth

    Consider your current routine.

    How do you keep up with it all? You order coffee. You hire employees. You immediately hire more employees to replace the ones you hired yesterday who just didn’t bother to show up. You make sure the espresso machine is clean, you make sure the floors are shiny, you make sure the bathrooms smell good, you make sure the knock boxes are emptied, you make sure the trash is tossed, you make sure the bean grinder is full, you make sure the sugar dishes are topped off, you reconcile daily receipts each evening, then you drop into bed.

    You are the owner of a coffee bar.

    You are a Barista as Italians would say. You are someone who would love to expand your business, you would love to sell more coffee, you would love to serve more customers, and you would love to do everything you can to make your coffee the most favored in the region but you simply cannot.

    The reason stares you in the face every time you look in the mirror: You cannot expand. You cannot work to increase business because you are so busy working in your business that you have no time – or energy – to work on your business.

    Does that sound familiar? Let me give you more sobering news. The Small Business Association says that 50% of small businesses fail in the first five years.

    The odds are stacked against you. You are working harder than you ever worked in your life and your chances of survival are dismal. The economy is not what it used to be. 20+ years of continued economic growth? That isn't the trend we find ourselves in today.

    You might ditch the whole thing and get on the day shift at the local convenience store if you had time to think about it very long. The problem is you don’t have time for anything, not even thought. You struggle for every customer. Your work deserves dollars but you get pennies instead.

    Maybe that is you.

    What if you’re in the other half? What if you’ve weathered the start-up business blues and your store is successful? What

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