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    Digital Marketing: Strategies for Online Success
    Unavailable
    Digital Marketing: Strategies for Online Success
    Unavailable
    Digital Marketing: Strategies for Online Success
    Ebook368 pages7 hours

    Digital Marketing: Strategies for Online Success

    By Godfrey Parkin

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.

    LanguageEnglish
    PublisherIMM Lifestyle Books
    Release dateApr 1, 2014
    ISBN9781607651956
    Unavailable
    Digital Marketing: Strategies for Online Success
    Author

    Godfrey Parkin

    Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding. He has founded a series of pioneering web-centric marketing businesses across the globe and is an internationally recognised figure and a popular speaker in his field. His client list range from academic institutions to government agencies as well as smaller institutions and innovative start-ups.

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    Reviews for Digital Marketing

    4.5/5

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    • 5/5
      great insight, case studies, much relevant content per square inch (no prattle), easy to read, highly recommendable!