Rating: 0 out of 5 stars
0 ratings
Ebook41 pages26 minutes
The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management
By 50minutes
Rating: 2 out of 5 stars
2/5
()
About this ebook
The key to portfolio management!
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Analyze the activities in your business portfolio and identify the role they play in the business as a whole
• Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
• Identify the future market shares and growth to make sure you invest in the right activities
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Analyze the activities in your business portfolio and identify the role they play in the business as a whole
• Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
• Identify the future market shares and growth to make sure you invest in the right activities
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Read more from 50minutes
The Six-Day War: The Conflict that Re-Shaped the Middle East Transactional Analysis: A valuable tool for understanding yourself and others Rating: 3 out of 5 stars3/5The United Nations: The Organisation at the Heart of International Diplomacy Rating: 5 out of 5 stars5/5Albert Camus: Existentialism, the Absurd and rebellion Rating: 5 out of 5 stars5/5The Battle of Thermopylae: The Heroic Fall of Leonidas I and the 300 Spartans Rating: 5 out of 5 stars5/5The Eruption of Vesuvius: The Deadly Disaster of Pompeii Rating: 5 out of 5 stars5/5Yoga for Beginners: Simple techniques to boost your wellbeing Rating: 0 out of 5 stars0 ratingsOpus Dei: The Secrets and Scandals of an Influential Organisation Rating: 0 out of 5 stars0 ratingsGeorges Lemaître: The Big Bang Theory and the Origins of Our Universe Rating: 5 out of 5 stars5/5The Trojan War: A legendary conflict in Ancient Greece Rating: 0 out of 5 stars0 ratingsMagellan: The First Circumnavigation of the Globe Rating: 0 out of 5 stars0 ratingsThe Yom Kippur War: The Arab-Israeli Conflict of 1973 Rating: 0 out of 5 stars0 ratingsThe Chernobyl Disaster: The Nuclear Catastrophe and its Devastating Effects Rating: 0 out of 5 stars0 ratingsIsaac Newton: A Giant of Modern Science Rating: 0 out of 5 stars0 ratingsThe Battle of Verdun: The Horror of Trench Warfare Rating: 0 out of 5 stars0 ratingsThe Battle of Tours: The Turning Point in the Struggle Against Islam Rating: 0 out of 5 stars0 ratingsThe Attack on Pearl Harbor: The Attack that Shook America Rating: 0 out of 5 stars0 ratingsMindfulness: The secrets to inner peace and harmony Rating: 0 out of 5 stars0 ratingsThe Battle of Lepanto: The Brutal Defeat of the Ottoman Empire Rating: 0 out of 5 stars0 ratingsLearn to Love Yourself: Practical steps to build confidence and self-esteem Rating: 0 out of 5 stars0 ratingsWinston Churchill: Britain’s Legendary Wartime Leader Rating: 0 out of 5 stars0 ratingsGeorge Washington: The Founding Father of the US Constitution Rating: 4 out of 5 stars4/5Henry Ford: Mass Production and the Model T Rating: 0 out of 5 stars0 ratingsAlbert Einstein: The Genius who Changed the Face of Physics Rating: 1 out of 5 stars1/5The Watergate Scandal: The conspiracy that brought down Nixon Rating: 0 out of 5 stars0 ratingsThomas Jefferson: The Declaration of Independence and the Expansion of US Territory Rating: 0 out of 5 stars0 ratings
Related to The BCG Growth-Share Matrix
Titles in the series (28)
The Greiner Growth Model: Anticipate crises and adapt to a changing business world Rating: 0 out of 5 stars0 ratingsThe Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products Rating: 0 out of 5 stars0 ratingsIshikawa Diagram: Anticipate and solve problems within your business Rating: 5 out of 5 stars5/5Porter's Five Forces: Understand competitive forces and stay ahead of the competition Rating: 4 out of 5 stars4/5Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable Rating: 0 out of 5 stars0 ratingsMichael Porter's Value Chain: Unlock your company's competitive advantage Rating: 4 out of 5 stars4/5Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people Rating: 5 out of 5 stars5/5The Marketing Mix: Master the 4 Ps of marketing Rating: 5 out of 5 stars5/5The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity Rating: 0 out of 5 stars0 ratingsThe Theory of Comparative Advantage: Why specialisation is the key to success Rating: 0 out of 5 stars0 ratingsGame Theory: The art of thinking strategically Rating: 3 out of 5 stars3/5The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management Rating: 2 out of 5 stars2/5The Six Sigma Method: Boost quality and consistency in your business Rating: 3 out of 5 stars3/5Freemium: Attract more customers and boost your sales Rating: 0 out of 5 stars0 ratingsPareto's Principle: Expand your business with the 80/20 rule Rating: 5 out of 5 stars5/5Business Plan Checklist: Plan your way to business success Rating: 5 out of 5 stars5/5Management by Objectives: Get the best out of your employees Rating: 0 out of 5 stars0 ratingsCapital Asset Pricing Model: Make smart investment decisions to build a strong portfolio Rating: 4 out of 5 stars4/5The Balanced Scorecard: Turn your data into a roadmap to success Rating: 4 out of 5 stars4/5McKinsey 7S Framework: Boost business performance, prepare for change and implement effective strategies Rating: 4 out of 5 stars4/5The Long Tail Theory for Business: Find your niche and future-proof your business Rating: 0 out of 5 stars0 ratingsSMART Criteria: Become more successful by setting better goals Rating: 5 out of 5 stars5/5The SWOT Analysis: A key tool for developing your business strategy Rating: 4 out of 5 stars4/5The Peter Principle: Say NO! to incompetence at work Rating: 4 out of 5 stars4/5Parkinson's Law: Master time management and increase productivity Rating: 0 out of 5 stars0 ratingsPESTLE Analysis: Understand and plan for your business environment Rating: 4 out of 5 stars4/5Improve Your Business Through Kaizen: Boost your results with continuous improvement Rating: 4 out of 5 stars4/5
Related ebooks
The Balanced Scorecard: Turn your data into a roadmap to success Rating: 4 out of 5 stars4/5PESTLE Analysis: Understand and plan for your business environment Rating: 4 out of 5 stars4/5The SWOT Analysis: A key tool for developing your business strategy Rating: 4 out of 5 stars4/5McKinsey 7S Framework: Boost business performance, prepare for change and implement effective strategies Rating: 4 out of 5 stars4/5The Business Model Canvas: Let your business thrive with this simple model Rating: 4 out of 5 stars4/5Business Plan Checklist: Plan your way to business success Rating: 5 out of 5 stars5/5Cut Costs, Grow Stronger : A Strategic Approach to What to Cut and What to Keep Rating: 5 out of 5 stars5/5The Strategy Paradox (Review and Analysis of Raynor's Book) Rating: 3 out of 5 stars3/5Building a Growth Factory Rating: 5 out of 5 stars5/5Corporate Strategy: A Handbook for Entrepreneurs Rating: 4 out of 5 stars4/5The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity Rating: 0 out of 5 stars0 ratingsThe Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products Rating: 0 out of 5 stars0 ratingsThe Theory of Comparative Advantage: Why specialisation is the key to success Rating: 0 out of 5 stars0 ratingsThe Greiner Growth Model: Anticipate crises and adapt to a changing business world Rating: 0 out of 5 stars0 ratingsManagement by Objectives: Get the best out of your employees Rating: 0 out of 5 stars0 ratingsFreemium: Attract more customers and boost your sales Rating: 0 out of 5 stars0 ratingsThe Six Sigma Method: Boost quality and consistency in your business Rating: 3 out of 5 stars3/5Michael Porter's Value Chain: Unlock your company's competitive advantage Rating: 4 out of 5 stars4/5The Long Tail Theory for Business: Find your niche and future-proof your business Rating: 0 out of 5 stars0 ratingsPareto's Principle: Expand your business with the 80/20 rule Rating: 5 out of 5 stars5/5Ishikawa Diagram: Anticipate and solve problems within your business Rating: 5 out of 5 stars5/5Game Theory: The art of thinking strategically Rating: 3 out of 5 stars3/5Improve Your Business Through Kaizen: Boost your results with continuous improvement Rating: 4 out of 5 stars4/5Porter's Five Forces: Understand competitive forces and stay ahead of the competition Rating: 4 out of 5 stars4/5The Peter Principle: Say NO! to incompetence at work Rating: 4 out of 5 stars4/5SMART Criteria: Become more successful by setting better goals Rating: 5 out of 5 stars5/5Benchmarking for Businesses: Measure and improve your company's performance Rating: 0 out of 5 stars0 ratingsParkinson's Law: Master time management and increase productivity Rating: 0 out of 5 stars0 ratingsValue Stream Mapping: Reduce waste and maximise efficiency Rating: 4 out of 5 stars4/5
Management For You
Extreme Ownership: How U.S. Navy SEALs Lead and Win | Summary & Key Takeaways Rating: 4 out of 5 stars4/5Emotional Intelligence Habits Rating: 5 out of 5 stars5/5Malcolm Gladwell's Blink The Power of Thinking Without Thinking Summary Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Principles: Life and Work Rating: 4 out of 5 stars4/5The New One Minute Manager Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5Summary of The Laws of Human Nature: by Robert Greene - A Comprehensive Summary Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People Rating: 4 out of 5 stars4/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 4 out of 5 stars4/5The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/5The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Rating: 4 out of 5 stars4/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Summary of The Five Dysfunctions of a Team: by Patrick Lencioni | Includes Analysis Rating: 4 out of 5 stars4/5HBR Guide to Buying a Small Business (HBR Guide Series) Rating: 5 out of 5 stars5/5Great Ceos Are Lazy: How Exceptional Ceos Do More in Less Time Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Managing Oneself: The Key to Success Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Rating: 4 out of 5 stars4/52600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results Rating: 3 out of 5 stars3/5
Related podcast episodes
The Importance of SaaS Benchmarks - with Sam Baker, Scale Venture Partners 0% found this document usefulHow powerful strategic partnership strategies can drive industry growth 0% found this document usefulTTU21: Building a Computer That Makes Money? ft. Nigol Koulajian of Quest Partners – 1of2 0% found this document usefulMetrics Require Context - with Scott Stouffer, founder and CEO scaleMatters 0% found this document useful7investing Team Podcast: Mission Statements and "Bullish or Bearish" 0% found this document usefulMicro Private Equity - New Path to B2B SaaS Liquidity + Growth -Akeel Jabber, Horizen Capital 0% found this document usefulForecast 2021: Operational readiness for IPOs, SPACs, and spins 0% found this document usefulPitch deck and Fundraising master class with VC Raymond Luk of Flow and Hockey stick Ventures - Ep # 30 0% found this document usefulWBSP224: Grow Your Business by Understanding the Importance of People-Focused M&A Transactions w/ Kison Patel 0% found this document usefulThe journey from FP&A to SaaS CFO - with CJ Gustafson, CFO PartsTech 0% found this document usefulRobo-Analyst: New Constructs David Trainer on forensic accounting with Tobias Carlisle on The Acquirers Podcast 0% found this document usefulForecast 2021: The “S” in ESG, spotlight on societal investments 0% found this document usefulGetting to Net-Zero 0% found this document usefulHow Positioning impacts B2B Tech Revenue Growth - with Bob Wright, Firebrick 0% found this document usefulSimplifying Tactical and Tail Spend – Henning Hatje from Lhotse 0% found this document usefulVC Fundamentals Part 2: Investment Decision Making 0% found this document useful
Related articles
The Elements of Value Rotman ManagementArticle
The Elements of Value
May 1, 2018
8 min readGetting It Done Rotman ManagementArticle
Getting It Done
Sep 1, 2020
You developed the GettingItDone® management system and have been teaching it to Rotman MBA students for 19 years. What are its key principles? The system applies the thinking of three well known management gurus. The first is the late-great Peter F.
5 min readTransform Or Die Business TodayArticle
Transform Or Die
May 14, 2020
12 min readSurvival Of The Fittest Finweek - EnglishArticle
Survival Of The Fittest
Aug 7, 2020
for years, the campaign to hold companies – and not just their shareholders, but the societies and economies in which they operate – more accountable, moved at a modest but resolute pace. This past year, though, theCovid-19 crisis laid bare the neces
2 min readChoosing The Best Fit Finweek - EnglishArticle
Choosing The Best Fit
Aug 7, 2020
all investments have an impact – either positive or negative. A positive impact can be generated deliberately or unintentionally. Selecting the right metrics is an important tenet of the impact measurement and management process. But simply measuring
2 min readThe Strategy Palette: Five Approaches to Strategy for a Complex World Rotman ManagementArticle
The Strategy Palette: Five Approaches to Strategy for a Complex World
Sep 1, 2018
10 min readChoose Your Style Money MagazineArticle
Choose Your Style
Sep 29, 2021
5 min readWhy Invest In Strategic Foresight? The European Business ReviewArticle
Why Invest In Strategic Foresight?
Feb 11, 2022
4 min readTesting Times For Trustees Money MagazineArticle
Testing Times For Trustees
Dec 1, 2021
Like defeated Roman generals, failed MySuper products know what to do. The seeds of the biggest changes to superannuation in its history were planted in 2021 when the results of the first super performance test on MySuper products were released. Out
4 min readRecognizing 'Value Patterns' Rotman ManagementArticle
Recognizing 'Value Patterns'
May 1, 2018
7 min readMake Your Intent Clear Finweek - EnglishArticle
Make Your Intent Clear
Aug 7, 2020
why is impact measurement and reporting such a challenge for investors? After all, they have the necessary frameworks, tools, and metrics to support this process. Could this be a function of the fact that in some instances, the effect cannot easily b
3 min readSave Tax And Back Small Firms MoneyWeekArticle
Save Tax And Back Small Firms
Mar 18, 2022
3 min readCORPORATE VENTURING: Challenges And Best Practices Of Large Firms Innovating With Start-ups The European Business ReviewArticle
CORPORATE VENTURING: Challenges And Best Practices Of Large Firms Innovating With Start-ups
Nov 22, 2018
3 min readWhen Size Isn’t Everything Money MagazineArticle
When Size Isn’t Everything
Jul 3, 2019
4 min readSkills You Need To Be Successful Money MagazineArticle
Skills You Need To Be Successful
Sep 6, 2023
4 min readHow Clever Tech Is Changing The Game Finweek - EnglishArticle
How Clever Tech Is Changing The Game
Oct 18, 2019
3 min readBuilding A Future-proof Company – Four Cornerstones Of Transformative Corporate Foresight The European Business ReviewArticle
Building A Future-proof Company – Four Cornerstones Of Transformative Corporate Foresight
Feb 25, 2021
5 min readStocks That Lead The Field Money MagazineArticle
Stocks That Lead The Field
Jan 29, 2020
6 min readHow To Turn Customer Insight Into Growth Rotman ManagementArticle
How To Turn Customer Insight Into Growth
May 1, 2017
10 min readHow to Build an Uncertainty Advantage Rotman ManagementArticle
How to Build an Uncertainty Advantage
Jan 1, 2021
10 min readBetter Rewards, Fewer Risks Business TodayArticle
Better Rewards, Fewer Risks
Mar 19, 2018
4 min readTimes Are Tough For Startups. CFOs Must Adapt To Survive Evening StandardArticle
Times Are Tough For Startups. CFOs Must Adapt To Survive
Feb 4, 2024
3 min readSa’s Top Equity Funds Finweek - EnglishArticle
Sa’s Top Equity Funds
Oct 8, 2021
8 min readA Fix For Indian VC Ecosystem’s Achilles Heel Business TodayArticle
A Fix For Indian VC Ecosystem’s Achilles Heel
Jan 5, 2024
3 min readSCALING A BUSINESS GLOBALLY: An Integrative Approach Rotman ManagementArticle
SCALING A BUSINESS GLOBALLY: An Integrative Approach
Jan 1, 2022
10 min readWhat Covid-19 Has Taught Us Finweek - EnglishArticle
What Covid-19 Has Taught Us
May 15, 2020
3 min readBuilding Business and Brand Value Through Sustainability Cannabis & Tech TodayArticle
Building Business and Brand Value Through Sustainability
Nov 30, 2020
4 min readHow to Sense and Seize Opportunities—and Transform Your Organization Rotman ManagementArticle
How to Sense and Seize Opportunities—and Transform Your Organization
Jan 1, 2018
12 min readThe Challenges And Rewards Of Localising Global Sustainability Strategies The European Business ReviewArticle
The Challenges And Rewards Of Localising Global Sustainability Strategies
Oct 2, 2023
5 min readDEVELOPING A STRATEGY FOR MANAGING Non-Financial Environment, Social, and Governance (ESG) Risks and Opportunities The European Business ReviewArticle
DEVELOPING A STRATEGY FOR MANAGING Non-Financial Environment, Social, and Governance (ESG) Risks and Opportunities
Feb 25, 2021
11 min read
Reviews for The BCG Growth-Share Matrix
Rating: 2 out of 5 stars
2/5
1 rating0 reviews
Book preview
The BCG Growth-Share Matrix - 50minutes
Key information
Names: BCG growth-share matrix, BCG-matrix, Product Portfolio Matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram. Its name comes from the Boston Consulting Group, an international strategy consultancy company, which conceptualised the matrix.
Uses: It is primarily used by managers who want to observe the relative importance of the activities in their portfolio. It provides advice for the portfolio by encouraging the investment, maintenance or removal of activities.
Why is it successful? When used under the right conditions, it allows managers to learn more about their activities and make the best decisions regarding the allocation of resources and skills.
Key words: SBU, strategic tool, relative market share, market growth rate, stars, cash cows, question marks, dogs, leader, follower, self-financing, economies of scale, market maturity cycle, GE matrix, Ashridge Portfolio Matrix.
Introduction
Nowadays, the need for managers to have a portfolio of varied activities and to be able to manage all their activities as effectively as possible is widely accepted. Indeed, anyone who takes their eye off the development of their business portfolio, even for a moment, will be swiftly punished for their negligence. However, this activity management is not easy, and many companies who believed themselves to be invincible have collapsed as a result of poor market analysis or the overestimation
Enjoying the preview?
Page 1 of 1