Rating: 5 out of 5 stars
5/5
Ebook37 pages22 minutes
The Marketing Mix: Master the 4 Ps of marketing
By 50minutes
Rating: 5 out of 5 stars
5/5
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About this ebook
Master the 4 Ps of marketing
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the marketing mix operates in real life
ABOUT 50MINUTES.COM| Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the marketing mix operates in real life
ABOUT 50MINUTES.COM| Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
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Reviews for The Marketing Mix
Rating: 5 out of 5 stars
5/5
4 ratings2 reviews
- Rating: 5 out of 5 stars5/5Love it. Works very well and just like reading in tabkey
- Rating: 5 out of 5 stars5/5amazing content. it really helped in my research. highly recommend
Book preview
The Marketing Mix - 50minutes
Key information
Names: marketing mix, marketing-mix, marketing mix policy.
Uses: the marketing mix is a basic tool for marketing decisions.
Why is it successful? The model summarises all the tools available to marketers for decision-making.
Key words: product, price, place, promotion, target market.
Introduction
History
The term ‘marketing mix’ first appeared in the article entitled ‘The Concept of the Marketing Mix’ (1948) written by theorist Neil H. Borden (1895-1980), a professor of marketing and advertising at Harvard Business School. He said himself that he was inspired by the research of James W. Culliton (1912-2004) who described the role of marketing managers as ‘mixers of ingredients’ and proposed a list of twelve elements of the industrial marketing mix at this stage. In 1960, Professor Jerome McCarthy (born in 1928) developed Borden’s theory and kept four main points, namely the 4 Ps (product, price, place and promotion) in his book Basic Marketing: A Managerial Approach. The mnemonic feature of this approach has contributed to its success and it is widely used by marketers. The marketing mix and the 4 Ps of marketing are often used to express the same idea, although they are not really synonymous. The marketing mix is a concept
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