Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The SWOT Analysis: A key tool for developing your business strategy
    The SWOT Analysis: A key tool for developing your business strategy
    The SWOT Analysis: A key tool for developing your business strategy
    Ebook39 pages22 minutes

    The SWOT Analysis: A key tool for developing your business strategy

    By 50minutes

    3.5/5

    ()

    Read preview

    About this ebook

    Develop strengths to decrease the weaknesses of your business 

    This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.


    In 50 minutes you will be able to:
       • Determine the strengths, weaknesses, opportunities and threats of your business
       • Distinguish the factors that affect the internal functioning and external environment of your business
       • Develop a coherent strategy

    ABOUT 50MINUTES.COM | Management & Marketing
    50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
    LanguageEnglish
    Publisher50Minutes.com
    Release dateAug 17, 2015
    ISBN9782806265838
    The SWOT Analysis: A key tool for developing your business strategy

    Read more from 50minutes

    Related to The SWOT Analysis

    Titles in the series (28)

    View More
    View More

    Related ebooks

    Management For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Changing Your Business Strategy Mid-stream

      Apr 11, 2021

      AS WE enter the second quarter of 2021, businesses should be well into implementing their growth strategy for the year. However, operational costs can fluctuate, especially in the current tough economic climate, these fluctuations can be extensive, a

      2 min read

    • Article

      Why Invest In Strategic Foresight?

      Feb 11, 2022

      Why Invest In Strategic Foresight?
      4 min read

    • Article

      Choosing The Best Fit

      Aug 7, 2020

      all investments have an impact – either positive or negative. A positive impact can be generated deliberately or unintentionally. Selecting the right metrics is an important tenet of the impact measurement and management process. But simply measuring

      2 min read

    • Article

      Strategy + Design Thinking = Stakeholder-Centric Design

      Sep 1, 2018

      OVER THE PAST 15 YEARS, design thinking has had an explosive impact on innovation and commercialization, especially within established firms. The Rotman School’s former Dean, Roger Martin, has contributed mightily to these advances, notably through h

      6 min read

    • Article

      In Trust We Grow

      Mar 23, 2020

      Seamless CX is often highlighted as the key to delivering an organisation’s success. In today’s globalised marketplace, however, the issue of ‘trust’ plays a far more critical role. An erosion of trust creates a barrier preventing many organisations

      4 min read

    • Article

      A Focus on ESG

      Oct 19, 2021

      A Focus on ESG
      2 min read

    • Article

      Survival Of The Fittest

      Aug 7, 2020

      for years, the campaign to hold companies – and not just their shareholders, but the societies and economies in which they operate – more accountable, moved at a modest but resolute pace. This past year, though, theCovid-19 crisis laid bare the neces

      2 min read

    • Article

      Boards Must Up Strategy Play

      Jan 7, 2019

      Boards Must Up Strategy Play
      4 min read

    • Article

      Get Your Priorities Straight: The Hierarchy of Purpose

      May 1, 2017

      Prioritizing is usually seen as an individual skill that some are good at, others not so much. We prioritize whenever we think about how we will spend our time today, this week, this month — or this year. But the fact is, prioritizing is also a key o

      6 min read

    • Article

      The Need To Rethink Risk Governance

      Jul 26, 2021

      The Need To Rethink Risk Governance
      5 min read

    • Article

      Sustainability Tools: The Regenerative Compass

      Jan 1, 2024

      We are well into what climate experts are calling ‘the decisive decade’ for sustainability and Net Zero commitments. And yet, significant action and momentum are missing in most organizations. Even in companies that have made bold commitments for 203

      4 min read

    • Article

      Innovation: The Right Questions at the Right Time

      Sep 1, 2022

      IMAGINE THIS SCENE: A team is pitching an innovation project to leaders of your company using a slide deck with five-year revenue projections, an execution road map and assumptions that are being presented as facts. After the presentation, the leader

      6 min read

    • Article

      Q&A

      Sep 1, 2023

      You have noted a radical shift in the way value is being created today. Please describe it. It used to be enough for an organization to focus on getting better at what it does. Today, that isn’t enough; you need to get better at what you do and explo

      6 min read

    Related categories

    Reviews for The SWOT Analysis

    3.5/5

    10 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      great review and very easy to understand how important a SWOT analysis is for your business.
    • 3/5
      The book is comprehensible, concise and straight to the point.

    Book preview

    The SWOT Analysis - 50minutes

    Key information

    Name: the SWOT analysis or SWOT method is an acronym of the terms Strengths, Weaknesses, Opportunities and Threats.

    Uses: this model allows organisations (businesses, public administrations or associations) to quickly identify both its internal factors linked to internal functioning and external factors that depend on the environment in which it is evolving. The SWOT analysis is used as a decision-making tool and to facilitate the development of strategic plans.

    Why is it successful? The power of the SWOT analysis lies in its simplicity. As well as being easy to use, it also collects results that can be easily communicated to the public.

    Key words:

    External factor: an element that an organisation cannot influence, linked to the environment in which it evolves.

    Internal factor: an element that can be influenced or modified by the organisation.

    Strengths: internal factors of the business that reinforce its competitive position.

    Weaknesses: internal factors that weaken the competitive position of an organisation.

    Opportunities: external factors that have the power to positively influence the competitive position of an organisation.

    Threats: external factors that negatively influence the external environment of an organisation.

    Introduction

    History

    The SWOT analysis originated

    Enjoying the preview?
    Page 1 of 1